Online Marketing Company in Madurai (1)

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DIGITAL MARKETING
STRATEGY PROPOSAL
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Presentation Outline

• Objectives
• What Golden Unicon propose?
• Path to more Leads from Digital Channels.
• What are the tactics?
• What is Golden Unicon into?
• Importance of Digital Marketing
• How Does it works?
• Organic Marketing Activities
• Social Media Marketing
• Google Adwords
• Facebook / Instagram Paid Campaign
• Email Marketing
• Marketplace Marketing
• Whats in it for XXXXXXXXXXXXX?

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Objectives

• Promote Website online.
• Conduct branding marketing activities for the
  Client.
• Reach out to the target customers.
• Digital Review and Strategy.
• Generate leads from target regions.

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What Golden Unicon propose?

• Email / SMS Marketing
• International Marketing
• Ideation to increase the Retail Sales

• Organic Marketing
• Google Paid Marketing(Display Ads, Text Ads
  Remarketing)
• FB / Instagram Paid Marketing

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THE PATH TO MORE LEADS
FROM DIGITAL CHANNELS
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The path to more leads
If your Organisation want to drive more leads
for your business from digital channels like
search engines, social media and email marketing?
Great. We have built a digital marketing strategy
that does just that.   This digital marketing
program for the Client is designed to drive more
prospective clients to your website, convert
these prospects into leads and those leads into
sales.   Digital marketing is pretty
self-explanatory its marketing using digital
platforms. Digital marketing is about the type of
methodology under which we USE those platforms
and tools. Its the opposite of outbound
marketing, or interruption marketing
(telemarketing, billboards, spam, etc.).
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What are the tactics?
We tackle digital marketing via an digital
strategy made up of many different tactics. When
all these tactics are used together, they create
a holistic approach to getting your business more
leads.   Here are some of the digital marketing
tactics we employ  
Search Engine Optimization (SEO) Content
Marketing (Blogging Article Writing) Downloadabl
e Content Offerings (eBooks, Whitepapers,
Webinars) Email Marketing Social Media
Marketing Pay-Per-Click (PPC) Marketing Video
Production
Website Design A/B Testing Landing Page
Strategy Call-To-Action Strategy Link
Building/Earning Info graphic Design Marketing
Automation Lead Nurture Strategy Public Relations
(PR)
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How does it work?
We put together a custom digital marketing plan
for you that is based on your business goals.
Then we execute the plan on a monthly
basis.   The plan breaks into TWO critical
parts  
Attract More Prospects Gain more website
traffic through content marketing (blogging),
email marketing, search engine optimization
(SEO), pay-per-click marketing (PPC) and social
media. Convert More Leads Once you have more
traffic on your website, you need to convert the
traffic from an anonymous website visitor to an
identifiable lead. We do this through
irresistible downloadable content offers (like
e-books), lead nurturing via email, A/B testing
and compelling videos.
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What is Golden Unicon into?
GOLDEN UNICON is a team of digital marketing
specialists. Were passionate about what we do,
because we know how powerful the new technologies
are when they are used properly and
thoughtfully.
Web Design Everything about website - including
the content, the way it looks, and the way it
works - is determined by the website design.
Web Development Front-end development (also
called client-side development) and back-end
development (also called server-side development).
Web Hosting The Web host stores all the pages of
your website and makes them available to
computers connected to the Internet.
Digital Promotions It encompasses all marketing
efforts that use an electronic device or the
internet.
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Importance of Digital Marketing

• As per the study your website is the most
  effective digital marketing channel
• Your website is the main gateway to your brand.
• Start with an attractive website as the first
  step to market your business.
• A great looking website is a good start and a
  perfect websites can get better results without
  social media, search marketing or advertising.

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Organic Marketing

• Our main objective is to bring your businesses on
  Google SERP for search terms relevant to your
  business and thus generating quality leads.
• Organic promotion is one of the most cost
  effective and efficient way of advertisement on
  search engines.
• The results are long term as compared to any
  other available source and important thing is
  that it has global reach.
• In short, organic promotion helps to acquire more
  clients / more customers, and make more business.

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Organic Marketing - Activities

• Content Marketing

• Off Page Optimization

• Article submission
• Press release submission
• Blogging
• QA
• Documents Submissions
• PDF Submissions
• Info graphics Submission
• PPT Submission
• Videos Submission Promotions

• Link Building activities by one way linking
• Directory Submission
• Social Bookmarking
• Social Networking
• Analysis Reporting

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Social Media Marketing

• Conversion rate is higher in all social media
  channels.
• Using social media for marketing enable business
  to reach to more customers.
• Your customers are interacting with brands
  through social media, therefore, having a strong
  social media marketing plan and presence on the
  web is the key to tap into their interest.
• If implemented correctly, marketing with social
  media can bring remarkable success to your
  business.

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Google Adwords

• Google Paid Ad Get your ad on Google today
• Attract more customers Reach the right people
  at the right time Advertise locally.
• Be seen by customers at the very moment that
  theyre searching on Google for the things you
  offer. And only pay when they click to visit your
  website or call.
• NOTE We will run text ads, display ads and
  Google remarketing.

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Facebook / Instagram Paid Campaign

• Google Paid Ad Get your ad on Google today
• Attract more customers Reach the right people
  at the right time Advertise locally.
• Be seen by customers at the very moment that
  theyre searching on Google for the things you
  offer. And only pay when they click to visit your
  website or call.
• NOTE We will run text ads, display ads and
  Google remarketing.

Targeted Paid Campaign FB / Instagram Paid
Ad Easy Effective With Facebook Adverts, you
choose the type of people you want to reach and
we deliver your adverts to them. This makes your
adverts more relevant for the people who see
them, and brings you real results.
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E-Mail Marketing

• Interspire's email marketing software is fully
  featured and was built specifically to help
  automate marketing.
• It is a web based application needs web server to
  run.
• Easy to Configure and set up
• As it is a web based application we need to
  manage server and cost of server will also be
  included.
• Application License - 500/ User
• This is a one time fee we can use this
  application for 1 user.
• This cost includes Support Fees for 1 Year and
  for Version Upgrades.

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Marketplace Marketing

• Optimizing the Product title, Description and the
  keywords.
• Content Optimization.
• Image Recommendation.
• Reviews Recommendation.
• Market Place to Market Place difference
  recommendation.
• Product Combination Strategy.
• Product Pricing Strategy.
• Cataloguing Strategy.

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What is in it for the Client

• Branding

• Marketing

• Increase in reach to the potential customers from
  target markets
• Lead Generation with high quality and conversion
  rate
• Identifying the market demand and strategies the
  move based on data.
• Attract New Customers in B2B and B2C segments
• Attract franchise to market our products /
  services.

• Brand Positioning in the market
• Impact on Employees
• Customer Loyalty
• Competitive Differentiation
• Attract new vendors with good quality and price

Increase in visitors by Desired month on month.
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THANK YOU
Corporate Office GOLDEN UNICON 3804, PRC
Building, 13th Cross, Banashankari 2nd Stage,
Bangalore 560070, Karnataka, India.
GOLDEN UNICON 91.9900545634 info_at_goldenunicon.co
m www.goldenunicon.com
Branch Office GOLDEN UNICON 11A, II Floor, RB
Tower, Nehru Nahar, Bypass Road, Madurai -
625016, Tamilnadu, India.
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