What Makes A Great Tender Cover Letter?

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Modern PowerPoint Presentation
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• An effective and well written cover letter will
  give you a much-needed edge over your competition
  when submitting a tender application.
• A poor cover letter can contribute to your tender
  being overlooked and being unsuccessful.

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• Your cover letter is your greatest opportunity to
  highlight why the tender should be awarded to
  your company over your competitors. The cover
  letter accomplishes this by demonstrating your
  companys relevant recent wins and prove to the
  reader that you are the ideal fit for the
  project.
• So, what does a great tender cover letter look
  like? Firstly, dont forget the standard items,
  these include the date, your business name, your
  name and title, a signature block and its address.

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Effective cover letters will also include

• A clear and concise introduction that has one or
  two paragraphs that outline your companys
  qualifications and your ability to meet the
  clients requirements. Use persuasive language to
  offer the reader a unique reason why your company
  should be awarded with the project. Personalise
  each cover letter to each tender bid. Your
  companys message needs to be tailored for each
  new project. Using a template to write
  applications for multiple tenders is not looked
  upon favourably.
• A very clear statement that your tender
  submission has conformed to all the requirements
  of the tender.

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• An outline of the advantages that you offer to
  the client. Highlight your distinctiveness and
  uniqueness. Do not get carried away with
  complicated language or technical jargon that
  means nothing to the reader. Ensure you include
  any competitive pricing elements, outstanding
  value-added services or exceptional aspects of
  customer service.
• A clear declaration that you are open to a
  partnership approach.
• An outline of your companys value and key
  benefits.

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• Your cover letter does not need to be more than
  one or two pages long. Any longer and it runs the
  risk of the reader losing interest.
• Your cover letter needs to invite the reader to
  continue. During the tender writing process, the
  cover letter, along with the Executive Summary,
  can be the most challenging part.
• It can be very challenging to be concise with
  your cover letter, while delivering the tenders
  expected information and strategic planning in
  one or two pages.

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• It is always advisable to get someone who is not
  involved in the process to proofread your cover
  letter.
• Your tender application needs to be easy to read
  and make sense. Someone who has no previous
  knowledge or understanding of your business and
  its capabilities and expertise is in the perfect
  position to give you honest feedback.

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• The final step, and by far the most forgotten
  step is ensuring you sign your cover letter
  before submitting it.
• It is worth remembering that help is alw6ays at
  hand. Red Tape Busters has a team of professional
  and enthusiastic tender writers, specialising in
  writing contract winning tenders.
• Red Tape Busters can assist in all or any aspects
  of your tender. Whether you require a tender
  writer Sydney, tender writer Melbourne or tender
  writer anywhere across Australia, Red Tape
  Busters team can help.

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