Ways to rank search engine? - PowerPoint PPT Presentation

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Ways to rank search engine?

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A business point of view, it is extremely vital that your webpage should have a good ranking on any search engine be it Google, Bing! or Yahoo. A digital marketing company in Pune believes that SEO (Search Engine Optimization) techniques can lead to a better ranking position in organic SERPs (Search Engine Results Page).  – PowerPoint PPT presentation

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Title: Ways to rank search engine?


1
Ways to Rank Better in Search Engine
2
Search Engine
  • A business point of view, it is extremely vital
    that your webpage should have a good ranking on
    any search engine be it Google, Bing! or Yahoo. A
    digital marketing company in Pune believes that
    SEO (Search Engine Optimization) techniques can
    lead to a better ranking position in organic
    SERPs (Search Engine Results Page). 
  • Following are some of the ways to rank better in
    a search engine

3
 Upload high-quality original content
  • A Content which is relevant and original leads to
    the better user experience. Users remain engaged
    on the website for a longer duration. Googles
    algorithm also analyses the quality and
    originality of the content you put up. 
  • It up ranks websites which show a high amount of
    good content. A digital marketing seo service in
    Pune has said that while good and relevant
    content is essential.

4
Adding an XML sitemap to your website
  • Sitemaps act as navigators for the crawler to
    understand the layout of your site. If the
    algorithm has the sitemap then it becomes easier
    for the crawler to throw up relevant landing
    pages for user queries in SERPs. 
  • According to a digital marketing agency in Pune
    a sitemap XML file can be generated easily on the
    web free of cost and added to the back end of
    your website. 

5
  Fix broken links
  • Crawlers do not like websites with broken links.
    Broken links hamper user experience and show a
    high bounce rate. 
  • Therefore, search engine algorithms will rate
    your Quality Score lower if there are broken
    links which will ultimately affect your rankings.
    A digital marketing company in Pune, therefore
    asks its clients first to fix or delete them as
    need be. 

6
  Incorporate keywords throughout the website
  • First of all, research all the keywords according
    to your business. Analyze what keywords can be
    targeted for optimization.  Then incorporate
    these keywords into your content. 
  • a digital marketing service in Pune warns that do
    not go overboard and stuff your website with
    keywords. Let the keywords flow naturally and
    keep the keyword density to 2-3.

7
Other essential factors while working on ways to
improve your search engine ranking are 1.   
Adding Google snippets to each page
separately 2.    Filling out all the meta tags -
title, description, etc. 3.    Adding alt tags to
all images 4.    Checking the websites
responsiveness to desktop, tablet, and
mobile 5.    Optimizing images and videos
8
Thank You!!!
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