Ways to Measure the Impact of Search Engine Optimization

1
Ways to Measure the Impact of Search Engine
Optimization
2
1
If you have a website for your business then you
should do SEO for it to improve the search engine
rankings. And if you are doing SEO, analysis on
regular basis so that you can come to know what
is going on and what improvements are needed for
better ranking. SEO is one of the most effective
ways to boost your websites ranking and
performance and we need to analyze it time to
time. Here is this blog we will discuss the most
effective ways that can help to know how to track
the SEO success and also help in measuring SEO
impact. Let's look how this blog can
help you in finding the key performance
indicators for SEO
3
2
Track your SEO and Traffic with Google Analytics

• If you have a website and doing SEO for it, you
  cannot ignore tracking it on regular basis.
  Google Analytic provides you the number, metrics
  and reports that help to track the performance of
  your website. You can analyze Organic, Referral,
  Direct and Social traffic coming to your website
  and it helps to know what type of people visiting
  your website and who are interested to your
  business, you can also analyze the landing pages.

Through Google Analytics you can set the goals
and can find out how many people access your
web-pages and how many people bought your
products. You can easily track the SEO process
through it. You can find out in detail by
visiting this link (We can put any blog link
(External) that provides information about Google
Analytics).
4
3
Manual Check of Keyword Ranking/ Keyword Rank
Check through any tool

• As all know that keyword ranking is the most
  common KPI factor if you are doing SEO for your
  website. Keywords help users to reach and find
  your website with relevant terms. You can analyze
  your main keywords manually and if you have more
  no. of keywords then you can use any keyword
  analysis tools such as Small SEO Tool, KW Finder,
  and Keyword Explorer etc. So, if your keywords
  started ranking after implementing an SEO
  campaign then you are doing a right job. If there
  are no improvements in keyword ranking then you
  can search for other keywords and can work for
  them.

5
4
Indexing of the Website, Webpages, Backlinks

• If you are doing SEO, building quality backlinks,
  doing only white hat SEO then index pages for
  your website will be definitely increasing. You
  can check Google Indexing, Yahoo Bing Indexing
  through SEO Quake which is the best add-on to
  measure the SEO factors for your website.

6
5
Defining Conversions

• After starting an effective SEO campaign, if you
  are getting enquiries through the work you are
  doing then this is good news for you. Now here we
  really need to spend more time on reaching people
  through the strategy you are implementing. For
  this, you need to implement blogging, lead
  generation etc. so that you can convert traffic
  into conversion.

7
6
Traffic Volume and Quality

• When you are analyzing your website or traffic
  through Google Analytics, you must need to check
  the traffic volume and quality. You need to
  identify that the traffic which is coming to your
  website is exactly what you are looking for? Is
  this intended or targeted traffic? And many more
  things you need to analyze for your website so
  that you can get the right, relevant and intended
  traffic to your website.

8
Thank You