PPC Trends to Adopt in 2020

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PPC Trends to Adopt in 2020
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• In a progressively competitive world, if you want
  to make the most of an ad budget, you need to
  shape your strategies around upcoming trends.
  Predicting the future of PPC advertising can be
  difficult even with all the important data in
  place, its not viable to know about the upcoming
  trends until they hit. Fortunately, experts have
  shared some of the biggest PPC trends coming up
  in 2020. And this blog is all about helping
  businesses gear up on their practices to reach
  audiences.
• Pay per click advertising has transformed the
  digital marketing landscape. Since the year 2019
  is a thing of the past, what new can we expect in
  PPC in the upcoming 2020 year is interesting to
  think and watch.

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Audience Segmentation

• Audience segmentation refers to the process of
  identifying customers that have interacted with
  you on either of the platform- website, CRM
  database, YouTube or any social media channels.
• These customers are then segmented based on
• URLs they have visited on your website.
• How they have interacted on your website.
• Videos they have watched.

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Automation and Account Management

• When it comes to PPC, you want results and you
  want them right away. It takes time and patience,
  however, to see the positive results of
  automating processes, especially when industry
  hasnt seen enough automation in the past.
  Automating process such as bid management can
  help harness the power of automation.
• There are various ways to leverage paid search in
  automation, mentioning a few here
• Using scripts in Google and Bing, you can
  automate your account management alerts and
  changes.
• Invest in optimisation servicing tools (OSTs).
• Count on bidding rules to manage your campaign
  performance.
• Set up alerts across all your activities to get
  informed about significant changes.
• Reduce manual reporting time with automated
  reporting.
• Invest more time in analysing your data and
  audience to deliver the best customer experience.
• Test smart campaigns in Google Ads to hit your
  target KPIs.

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Voice Search

• It is predicted that by 2020, half of the
  searches will be voice based. But what does it
  mean for PPC?
• Well, the search terms that prompt ads are going
  to take a massive turn as people are inclining
  more towards a conventional interaction approach
  with their voice-enabled devices.

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PPC and SEO Integration

• In order to generate better revenue in 2020,
  start integrating SEO and PPC together. Although
  both have their own advantages and disadvantages,
  they can be used together to maximise results.
• In 2020, make an effort to integrate PPC and SEO
  through
• Keyword unearthing.
• Effective positioning strategy.
• Data and information sharing.
• Increased SERP coverage.

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Attribution Measurement will be Your KPI in 2020

• Attribution is important in understanding the
  true value of your PPC spend. Therefore, in order
  to measure the direct and indirect effect of your
  targeted keywords, make the best use of your
  analytics tool.
• Last but not least, remember that just because
  something worked for you last year doesnt mean
  it will deliver profitable results in 2020 as
  well. Its in your best interest to keep up with
  latest industry trends and best practises to
  create informed and effective strategies for your
  PPC advertising

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