MKT 438 Enhance teaching/tutorialrank.com

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MKT 438 Enhance teaching/ tutorialrank.com
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MKT 438 Enhance teaching/ tutorialrank.com
MKT 438 Entire Course For more course tutorials
visit www.tutorialrank.com   MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper (2 Papers)   MKT 438 Week 1 DQ 1   MKT 438
Week 1 DQ 2
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MKT 438 Final Exam Guide (UOP Course) For more
course tutorials visit www.tutorialrank.com Comple
te the Final Examination.  
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MKT 438 Week 1 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com Should
a company be concerned with public opinion? Why
or why not?
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MKT 438 Week 1 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com   Whic
h PR communication tool do you feel is the most
effective? Why?
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MKT 438 Week 1 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com   What
role does PR play in your organization? Explain
your answer.
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MKT 438 Enhance teaching/ tutorialrank.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper (2 Papers) For more
course tutorials visit www.tutorialrank.com   Reso
urces University Library, Internet   Write a
700- to 1,050-word paper in which you define PR.
Include in   your paper
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MKT 438 Week 1 The Role of Public Relations For
more course tutorials visit www.tutorialrank.com  
MKT 438 Week 1 The Role of Public
Relations Select a company, business, or
non-profit organization and provide an example
about how public relations (PR) principles apply.
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MKT 438 Week 2 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com   What
are some positive and negative aspects of
publicity?
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MKT 438 Week 2 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com   At
what stage of the PR campaign should evaluation
occur? Explain your answer. What are three types
of
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MKT 438 Week 2 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com   How
would PR research impact a PR team? Give an
example.
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MKT 438 Week 2 Individual Assignment Public
Relations Case Study (BP) (2 Papers) For more
course tutorials visit www.tutorialrank.com   MKT
438 WEEK 2 Public Relations Case Study   MKT 438
WEEK 2 Public Relations Case Study Resource The
Practice of Public Relations textbook, University
Library, Internet   After reading the case study
BPs Loose Lips Sink Credibility Ship (C
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MKT 438 Week 2 Internal Public Relations For
more course tutorials visit www.tutorialrank.com  
MKT 438 Week 2 Internal Public
Relations Resource The Practice of Public
Relations, Ch. 11 Read the Sony Shoots the
Messenger Case Study on page 242 in The Practice
of Public Relations, Ch. 11. Answer the three
questions at the end of the chapter located on
page 243.
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MKT 438 Week 2 Team Assignment Part I Public
Relations Campaign (Delta Airlines) For more
course tutorials visit www.tutorialrank.com   Part
I Public Relations Campaign MKT 438 WEEK
2   Resources The Practice of Public Relations
textbook, University Library, Internet.   Select
a PR scenario from the following list
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MKT 438 Week 3 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com   What
PR tools are critical in building long-term
relationships an organization's publics? What are
the
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MKT 438 Week 3 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com   What
is your organization's relationship with the
local, regional, national, and global media? How
does it impact your organization's PR coverage?
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MKT 438 Week 3 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com   How
critical is the internal communications process
in PR? Explain.
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MKT 438 Week 3 How Organizations Proactively
Approach and Respond to Social Responsibility
Sustainability (Microsoft) For more course
tutorials visit www.tutorialrank.com   MKT 438
Week 3 How Organizations Proactively Approach and
Respond to Social Responsibility/Sustainability Se
lect an organization that has a known interest in
social res
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MKT 438 Week 3 How Organizations Proactively
Approach and Respond to Social Responsibility/Sust
ainability (Starbucks) For more course
tutorials visit www.tutorialrank.com   MKT 438
Week 3 How Organizations Proactively Approach and
Respond to Social Responsibility/Sustainability
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MKT 438 Week 3 Individual Assignment
Organizational and Societal Functions of Public
Relations Paper (2 Papers) For more course
tutorials visit www.tutorialrank.com   MKT 438
WEEK 3 Organizational and Societal Functions of
Public Relations Paper  
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MKT 438 Week 3 Phase 1 Public Relations Campaign
for a New Product or Service For more course
tutorials visit www.tutorialrank.com   MKT 438
Week 3 Phase 1 Public Relations Campaign for a
New Product or Service Note This Learning Team
assignment has two components. You will be
completing the first part in Week 3 and the
second part in Week 4. Your public relations firm
has been selected to develop a promotional
campaign for an industry that is launching a new
product (or service).
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MKT 438 Week 3 Team Assignment Part II Public
Relations Campaign Resources (Delta Airlines)
For more course tutorials visit www.tutorialrank.
com   MKT 438 WEEK 3 Part II Public Relations
Campaign Resources The Practice of Public
Relations, textbook, University Library,
Internet Write a 700- to 1,050-word paper in
which you recommend strategies to build media
relations and generate publicity for the
organization selected in Learning Team Meeting
One. Address the following in your Strategy
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MKT 438 Week 4 Approach to Crisis Management
Defending an Organizations Reputation For more
course tutorials visit www.tutorialrank.com   MKT
438 Week 4 Approach to Crisis Management
Defending an Organizations Reputation Resource
The Practice of Public Relations, Ch. 3, Ch. 5,
Ch. 6, Ch. 13, and Ch. 17
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MKT 438 Week 4 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com   Why
is it important to integrate anticipated crisis
responses in an organization's proactive PR
planning?
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MKT 438 Week 4 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com   What
potential effects can a crisis have on an
organization? Explain your answer.
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MKT 438 Week 4 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com   Read
the case on the Exxon Valdex. What do you see
as the top PR problems from this case and what
would you do differently if you were in the PR
department?
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MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis (UOP Course)
For more course tutorials visit www.tutorialrank.
com   Resource The Practice of Public
Relations   Select one of the following case
studies located in The Practice of   Public
Relations or a case study assigned or approved by
faculty
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MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers) For
more course tutorials visit www.tutorialrank.com  
MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers)
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MKT 438 Week 4 The Tactical Plan for the Public
Relations Campaign Paper For more course
tutorials visit www.tutorialrank.com   MKT 438
Week 4 The Tactical Plan for the Public Relations
Campaign Paper Resource The Practice of Public
Relations, Ch. 9 and Ch. 15 Last weeks
assignment dealt with strategic approache
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MKT 438 Week 4 The Tactical Plan for the Public
Relations Campaign Presentation For more
course tutorials visit www.tutorialrank.com   MKT
438 Week 4 The Tactical Plan for the Public
Relations Campaign Presentation Develop an 8- to
10-slide presentation (Microsoft PowerPoint or
Prezi) with speaker notes that outlines the
tactical elements of your campaign using all of
the inform
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MKT 438 Week 5 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com   How
has technology impacted the dissemination of
information to global publics?
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MKT 438 Week 5 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com   How
can the power of PR influence and change your
point of view? Is this ethical?
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MKT 438 Week 5 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com   How
has globalization, technology, and diversity
affected PR in the past five years?
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MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary (UOP Course)
For more course tutorials visit www.tutorialrank.
com   MKT 438 WEEK 5 Managing a Crisis
Simulation   Resources Managing a Crisis Using
Public Relations simulation   Complete the
simulation.
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MKT 438 Week 5 Role and Impact of Social Media in
PR For more course tutorials visit www.tutorialr
ank.com   MKT 438 Week 5 Role and Impact of
Social Media in PR Resource The Practice of
Public Relations, Ch. 10 Review the Case Dont
Mess with the Queen of Social Media on page 221
in The Practice of Public Relations, Ch. 10, and
use the questions at the end of the chapter as a
basis of your discussion. Describe what PR
recommendations you would have for Taylor Swift
if you were her Public Relations Consultant.
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MKT 438 Week 5 Team Assignment Final Public
Relations Campaign (Delta Airlines) For more
course tutorials visit www.tutorialrank.com   Reso
urces The Practice of Public Relations,
textbook, University Library, Internet   Part I
Write a 700- to 1,050-word paper that will
include the following elements in your Public
Relations Campaign   An analysis of the
relationship between the Public Relations
Campaign and marketing within the integrated
marketing communications program of the
organization
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