Title: Omnichannel Marketing | SMBELAL.COM
1OMNICHANNELMARKETING
- Defining Omnichannel Marketing
2TABLE OF CONTENTS
INTRODUCTION
01
COMPONENTS OF OMNICHANNEL MARKETING
02
OMNICHANNEL MARKETING STRATEGY
03
OMNICHANNEL MARKETING BENEFITS
04
FINAL TAKEAWAYS FOR MARKETERS
05
3INTRODUCTION
01
4WHAT IS OMNICHANNEL MARKETING?
- Omnichannel marketing is defined as a
cross-channel marketing discipline that aligns
content delivery across various marketing
channels to provide seamless and
consistent content experiences across the buyers
journey and beyond. - Omnichannel marketing acknowledges and addresses
the fact that the modern customer is no longer
confined to a single platform, and therefore,
strives to deliver a smoother buying experience
to customers regardless of the channel, platform
or the stage of the buyers journey.
5OMNICHANNELMARKETINGCOMPONENTS
02
6OMNICHANNEL MARKETING COMPONENTS
- Organizations need to identify and increase their
presence on the channels their audience is
present on.
- To provide seamless experiences, brands should
ensure consistency not only through their
presence, communication, and user experience but
also through the processes they implement.
- Brands can attract and engage people by reaching
out to them with the right customized message at
the opportune moment.
- Omnichannel marketing is an iterative process.
Brands should measure the relevant metrics to
their marketing activities and optimize the
processes and messaging over time.
7DIFFERENCE BETWEEN OMNICHANNEL MULTICHANNEL
MARKETING
- Omnichannel marketing puts the customer at the
nucleus of all marketing activities. - All efforts are geared towards smoothening
the Customer Experience (CX) by
unifying individual channel experience. - The unified experience facilitates consistent
messaging throughout the buyer journey, and leads
to seamless content experiences and therefore,
conversions.
- Multichannel marketing aims to spread the word
through as many channels as possible. - The approach to marketing is channel-based.
- Each channel has individual objectives and
metrics, and they function independently. - Multichannel marketing focuses on generating
customer engagement, and it puts the brand at the
core of the marketing strategy even though it may
not be apparent.
8OMNICHANNELMARKETINGSTRATEGY
03
9CREATING AN OMNICHANNEL MARKETING STRATEGY
- As the buyers journey becomes more
intricate with the growing number of marketing
channels, marketers need to disentangle it and
make it as simple as possible. Here is how you
can go about creating an omnichannel marketing
strategy for your organization
Omnichannel Marketing Strategy
Step 1
Cultivate a Customer-Centric Marketing Culture
Step 2
Step 4
Understand your Customers
Segment your Target Audience
Step 5
Step 3
Personalize!
Implement the right tools in your MarTech Slack
Step 6
Be ProActive across all platforms
Step 7
Track the right metrics
105 BEST OMNICHANNEL MARKETING PRACTICES
5
OMNICHANNEL MARKETING BEST PRACTICES
11OMNICHANNELMARKETING BENEFITS
04
12BENEFITS OF OMNICHANNEL MARKETING
A well-executed omnichannel marketing strategy
yields the following benefits
13FINAL TAKEAWAYS FOR MARKETERS
05
14FINAL TAKEAWAYS FOR MARKETERS
- If you are contemplating omnichannel marketing,
wed urge you to start laying the foundation
right now. Here are three activities you can
begin to work on - 1) Understand the customer journey thoroughly.
Leave no stone unturned. Identify all the
possibilities that lead a prospect to become your
customer. - 2) Break down interdepartmental silos.
Collaboration is key. - 3) Start evaluating various tools required in
your day-to-day workflow to build a sturdy
MarTech stack. - Of course, omnichannel marketing is a significant
undertaking but know that the efforts are bound
to yield tenfold results.
15THANKS!
- Does anyone have any questions?
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