Omnichannel Marketing | SMBELAL.COM - PowerPoint PPT Presentation

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Omnichannel Marketing | SMBELAL.COM

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Omnichannel and multichannel marketing are two very distinct and separate marketing strategies, even though both focus on the use of multiple channels to reach consumers and potential consumers. – PowerPoint PPT presentation

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Title: Omnichannel Marketing | SMBELAL.COM


1
OMNICHANNELMARKETING
  • Defining Omnichannel Marketing

2
TABLE OF CONTENTS
INTRODUCTION
01
COMPONENTS OF OMNICHANNEL MARKETING
02
OMNICHANNEL MARKETING STRATEGY
03
OMNICHANNEL MARKETING BENEFITS
04
FINAL TAKEAWAYS FOR MARKETERS
05
3
INTRODUCTION
01
4
WHAT IS OMNICHANNEL MARKETING?
  • Omnichannel marketing is defined as a
    cross-channel marketing discipline that aligns
    content delivery across various marketing
    channels to provide seamless and
    consistent content experiences across the buyers
    journey and beyond.
  • Omnichannel marketing acknowledges and addresses
    the fact that the modern customer is no longer
    confined to a single platform, and therefore,
    strives to deliver a smoother buying experience
    to customers regardless of the channel, platform
    or the stage of the buyers journey.

5
OMNICHANNELMARKETINGCOMPONENTS
02
6
OMNICHANNEL MARKETING COMPONENTS
  • MARKETING CHANNELS
  • CONSISTENCY
  • Organizations need to identify and increase their
    presence on the channels their audience is
    present on.
  • To provide seamless experiences, brands should
    ensure consistency not only through their
    presence, communication, and user experience but
    also through the processes they implement.
  • PERSONALIZATION
  • OPTIMIZATION
  • Brands can attract and engage people by reaching
    out to them with the right customized message at
    the opportune moment.
  • Omnichannel marketing is an iterative process.
    Brands should measure the relevant metrics to
    their marketing activities and optimize the
    processes and messaging over time.

7
DIFFERENCE BETWEEN OMNICHANNEL MULTICHANNEL
MARKETING
  • OMNICHANNEL MARKETING
  • MULTICHANNEL MARKETING
  • Omnichannel marketing puts the customer at the
    nucleus of all marketing activities.
  • All efforts are geared towards smoothening
    the Customer Experience (CX) by
    unifying individual channel experience.
  • The unified experience facilitates consistent
    messaging throughout the buyer journey, and leads
    to seamless content experiences and therefore,
    conversions.
  • Multichannel marketing aims to spread the word
    through as many channels as possible.
  • The approach to marketing is channel-based.
  • Each channel has individual objectives and
    metrics, and they function independently.
  • Multichannel marketing focuses on generating
    customer engagement, and it puts the brand at the
    core of the marketing strategy even though it may
    not be apparent.

8
OMNICHANNELMARKETINGSTRATEGY
03
9
CREATING AN OMNICHANNEL MARKETING STRATEGY
  • As the buyers journey becomes more
    intricate with the growing number of marketing
    channels, marketers need to disentangle it and
    make it as simple as possible. Here is how you
    can go about creating an omnichannel marketing
    strategy for your organization

Omnichannel Marketing Strategy
Step 1
Cultivate a Customer-Centric Marketing Culture
Step 2
Step 4
Understand your Customers
Segment your Target Audience
Step 5
Step 3
Personalize!
Implement the right tools in your MarTech Slack
Step 6
Be ProActive across all platforms
Step 7
Track the right metrics
10
5 BEST OMNICHANNEL MARKETING PRACTICES
5
OMNICHANNEL MARKETING BEST PRACTICES
11
OMNICHANNELMARKETING BENEFITS
04
12
BENEFITS OF OMNICHANNEL MARKETING
A well-executed omnichannel marketing strategy
yields the following benefits
13
FINAL TAKEAWAYS FOR MARKETERS
05
14
FINAL TAKEAWAYS FOR MARKETERS
  • If you are contemplating omnichannel marketing,
    wed urge you to start laying the foundation
    right now. Here are three activities you can
    begin to work on
  • 1) Understand the customer journey thoroughly.
    Leave no stone unturned. Identify all the
    possibilities that lead a prospect to become your
    customer.
  • 2) Break down interdepartmental silos.
    Collaboration is key.
  • 3) Start evaluating various tools required in
    your day-to-day workflow to build a sturdy
    MarTech stack. 
  • Of course, omnichannel marketing is a significant
    undertaking but know that the efforts are bound
    to yield tenfold results.

15
THANKS!
  • Does anyone have any questions?
  • hello_at_smbelal.com
  • smbelal.com

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