Easy Ways To Improve Your Email Marketing

1
Easy Ways To Improve Your Email Marketing
Email Marketing
A Jeep parts and accessories online retailer
based out in North America was finding a way for
how to do brand awareness, further in the
automotive marketplace, increase the website
conversions, improve the search engine rankings,
and boost sales through the website.
Still being available so many marketing channels
to companies these days, why email marketing is
a popular choice? Just because it works
2
effectively. Research from McKinsey states that
email marketing has an ROI of 43 for each of
the spent dollars. And these numbers are 40
times higher if compared to that of social media.
To get your projects of website design or the
field you trade-in, email marketing is one of the
most effective ways to spark a conversation with
your prospective customers.
Not to forget here, your email marketing campaign
should be amazing to achieve that ROI but if
your webpage design is not up to the quality then
you might lose those customers to competitors
with high-quality website design.
Go on reading if you want to learn the ways to
improve your email marketing for reaching out to
more customers and convert them -
Segmentation Tool
The key to be succeeding, in your email marketing
campaign is reaching out to the right audience.
For that, what you can do? Break down your email
list into various segments that would be based on
the demographic structure of your audience.
Through it, you can make sure the right offer
makes it to the right customer.
To let you know, segmentation is an effective
email marketing tool and the research from
MailChimp has shown that mail campaigns that are
segmented have almost a 15 higher open rate than
those are not segmented.
3
Here are the few ways that you can try out to
improve your Email Marketing

• Input Strong Subject Line

Research from Convince Convert shows that 33
of email recipients open their emails based on
what is given in the subject line alone. Writing
a strong subject line by investing a lot of time
means it will pay off with the higher open rates.
Prevent using words that trigger spam filters.
Understand that, by including the numbers and
asking questions you can catch the eyes of the
readers. And the shortest is the sweetest because
people dont read the subject lines carefully
always and so the shorter subject lines garner
more attention from the readers.

• Encourage Readers to Take Action

That fetches no or less value if you have spent
hours writing a marketing email (and more time
for making a catchy subject line) and it fails to
convince the readers for taking any action.
It will be an easy way to spur readers for taking
actions that you want to if you create a CTA
(Call To Action) button. This can be more
effective than the use of a link. Featuring
action words like Buy Now or Learn More in
your CTA button would be the best choice. Make
use of the contrasting colors in the button or
text that it contains. Also, make sure to
4
create a button that readers can see very clear
at the bottom part of your email.

• Design It For Mobiles

Research by Litmus states that 53 of all the
emails are opened or checked on a mobile device
alone. In contrast, a 33 decrease has been
observed in the number of emails opened in
Outlook. Using responsive design principles, you
can optimize emails for mobile devices in the
best way. However, the application of responsive
website design principles can take enough time.
Although some of the faster ways are also there
to make sure you have created a mobile-friendly
marketing email.
Page will load faster when you put the smaller
images. But, how to ensure more people will
click on the CTA? By placing it at the higher
position of the email. The CTA button is
touchscreen-friendly, you need to make sure of
that also. For mobile emails, short subject lines
and paragraphs work in a better way. It happens
that way because they occupy well, most of the
limited screen space and readers equally short
attention timing.
Your pipe dream should not be to achieve high
email marketing ROI. You will have to understand
the wants of the customers out of your emails
such as it may be the right offers, an
attention-grabbing subject line, or a CTA that
is mobile friendly and research further as these.
Sometime later, you will start seeing the
results that you want to.
5
Since we are mid-tech giants, you can find us in
the list of t op reputed web design Los Angeles
companies. Its because, helping our clients is
our responsibility and we want to do that
transparently.
Contact Details 213-277-9177 la_at_sfwpexperts.com
Google My Map http//bit.ly/2N2Pvus