5 Ways To Enhance Email Open Rates

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5 Ways To Enhance Email Open Rates
By Alphasandesh.com
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Initiation

• Nowadays, engaging and targeting customers have
  become very easy through the use of email
  marketing. But, with customers in-box flooded
  with newsletters, promotional messages and
  personal notes, there is a need of tactical
  approach to make sure that your e-mail gets
  noticed and opened.

alphasandesh.com
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Ways to Enhance Email Open Rates

• In this presentation I have explained five easy
  ways to enhance the open rates of your next
  e-mail marketing campaign.
• Creating a first impression is the main key
• Write your brand name in subject line
• Timing of your message is essential
• Improve your sign-up method email targeting
• Try to send a split campaign with diverse subject
  lines

alphasandesh.com
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Creating a First impression is The main Key

• Actually, email recipients see two things before
  opening an email. First, from name of email, and
  second the subject line. These two terms are main
  component of attracting your audience to go
  through your e-mail as opposed to just trashing
  it and moving on.

alphasandesh.com
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Write Your Brand Name in Subject Line

• For good sender reputation, ensure you use brand
  name in subject line and address. Your brand name
  in subject line reassures the recipient that the
  email is from a dependable and trusted source and
  creates familiarity and integrity, particularly
  when repeated over time.

alphasandesh.com
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Timing of Your Message is Essential

• This is a strategy that needs some general
  knowledge as well as experimentation.
• Framing your email time according to the user
  availability is very much significant for
  successful email marketing campaign.

alphasandesh.com
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Improve Your Sign-up Method

• Make your sign-up method easy, so that people can
  easily opt-in to receive email communication from
  your company. To make this process useful and
  engaging possibly you could provide a fulfillment
  piece or whitepaper throughout the early sign-up
  as a giveaway and then continue to advertise
  based upon their requirements.

alphasandesh.com
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Try to Send a Split Campaign With Diverse Subject
Lines

• If you are not sure about your subject line,
  whether it is crossing the line from catchy to
  spam, just try to send a split campaign. Split
  campaigns are campaigns that permit you to send
  different versions of your email to different
  parts of your list, and evaluate the resultant
  statistics.

alphasandesh.com
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Conclusion

• Although there are endless ideas for improving
  email open rates, these are some big starting
  points. Email content and sending practices will
  definitely be personalized to match the needs of
  every business.

alphasandesh.com
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To know more about bulk emailing services please
have a look at www.alphasandesh.com
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