Digital Marketing Training Institute Pune, Mumbai,Vijavada

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Provide hr, Accounts, SAP and Digital Marketing
Training
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Digital Marketing Course
Syllabus
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Syllabus

• Introduction of Digital Marketing
• Introduction To Website Development
• Search Engine Optimization
• Social Media Optimization
• Google Tools
• Google Adwards
• Email Marketing

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Introduction of Digital Marketing

• What is Marketing?
• What is Digital Marketing?
• Why organizations do digital marketing?
• What is Internet and how it works?
• Diff between Digital Marketing Vs Traditional
  Marketing
• Digital Marketing Process
• How Search Engine works?
• Ranking Factors of Google
• Search Engine Updates (Panda Penguin Update)

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Search Engine Optimization

• What is Search Engine?
• Type of Search Engines
• What is Search Engine Optimization?
• Search Engine Optimization Types
• SEO life cycle?
• Difference between Organic and Inorganic
• Keyword Research
• Google Trends
• On-Page Optimization
• Off-Page Optimization

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Social Media Optimization

• What is Social Media?
• Understanding its importance
• Social Media Marketing
• Branding
• Paid Advertising
• Blogging
• Facebook
• Twitter
• LinkedIn
• SlideShare
• Social Media Management Tool (SMMT)

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Google Tools

• Keyword Planner Tool
• Google Webmaster Tool
• Google Analytics
• Reporting And Analysis Tool

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Google Adwards

• Navigating through Google AdWords
• Understanding Google AdWords Structure
• Working with Keywords
• Writing Ads in Google AdWords
• Understanding Googles Text Ad Structure
• Reporting
• Advance AdWords Marketing
• Google Adsense

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Email Marketing

• How Email works?
• Challenges while sending bulk emails
• Solution over challenges
• Types of email marketing
• Email marketing Tools
• Designing of Email template
• Email marketing scheduler
• Email marketing success tracking
• Lead Generation For Business

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