Web Design and Development Best Practices : Increase Conversation Rate

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Website Design and Development Best Practices
You Need To Know in 2019
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Introduction

• In todays competitive business scenario, it is
  just not enough to have a digital presence. You
  have a business website but if it is not meeting
  the latest web design development standards,
  then it is just equivalent to not having it.
• To capitalize on maximum opportunities, you need
  to ensure that your website design is technically
  sound, user-friendly and having captivating
  content to keep the audience engaged.
• To answer this question, we have gathered a list
  of 10 web design Web development standards and
  best practices to follow in 2018.

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1. Quick Loading

• Your customers would never like to wait for a
  long time for your website to get loaded. A
  website which can load quickly on all devices and
  platforms even with slower internet connections
  are considered as ideal.
• You can use tools like Pingdom or Page Insights
  to check whether your website loading time is as
  per standards or not and further improve the
  speed if required.

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2. Mobile-Friendly

• As per mobile marketing statistics, 57 of users
  say they wont recommend a business with a
  poorly-designed mobile site. Most of the people
  buy on the go through their Smartphones, iPads,
  tabs, and another similar kind of devices.
• Is your website mobile-friendly? Having a
  responsive website is not just enough these days.
  Your website should provide the best user
  experience when browsed from mobile devices.
• Just go through 6 Useful Content Optimization
  Tips for Mobile Websites to make your website
  mobile-friendly as per 2018 standards.

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3. Tracking Goals Conversions

• Analyzing helps in deciding future business
  strategies. Which digital marketing effort is
  getting better results can be known only if your
  website can track where your website is getting
  traffic from and whether you are achieving your
  goals or not.
• Ensure that your website has the functionality of
  tracking results.

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4. SEO Friendly

• It doesnt matter how attractive your website is.
  If your website is not found in the top 10
  results of SERPs, you will not achieve the
  desired results.
• Ensure that the content of your website is
  compelling and engaging for your visitors. Also,
  you need to execute proper meta tags, alt tags,
  heading tags, schema, XML sitemaps, and other
  on-page efforts for search engines to rank your
  website.

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5. Content Management System

• Everyone is looking for fresh content online.
  Have a user-friendly content management system
  through which you can keep on updating content
  quickly as per requirement and keep your audience
  engaged with your business website.

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6. Landing Pages that Convert

• Include landing pages on your website which can
  really motivate conversions. These pages can sell
  your product/service, book an appointment or sell
  a subscription directly to your clients.
• Just go through 6 Landing Page Conversion Tactics
  That Rock and ensure that you have landing pages
  included in your website that can get excellent
  conversions for your business.

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7. Voice Search

• Is your website voice search optimized? You must
  be knowing that voice search has already started
  dominating the SEO industry. Most of the people
  use personal digital assistants like Alexa or
  Siri to search for places, products or services
  on search engines.
• The reason behind that is it is quite convenient
  to use voice search as it can be done even while
  driving, cooking, or any other task. It saves
  time and gives accurate results.
• How to make your website ready for voice search?
  Just go through 5 Voice Search Optimization Tips
  to Prep Up your Website for 2018.

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8. Security

• On-site security is highly crucial and cannot be
  compromised at any cost. Ensure that your website
  has executed strong security protocols to protect
  you and your clients data.

9. Mobile App Features

• Some features of mobile apps like push
  notifications, animated page transitions, etc.,
  have become highly popular these days. This can
  improve your website user experience and elevate
  your website visitors and conversions.

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10. Social Media

• Just dont forget to include social media icons
  or links to your social media pages on your
  website. This would help your brand to reach out
  to your target audience quickly and easily.

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Conclusion

• Now, it is time to execute the latest web design
  development guidelines helping you to convert
  your visitors into leads. It is not about
  investing a lot in revamping your website. On the
  contrary, 2018 is the year focusing on simple and
  user-friendly websites.
• Mere, implementing these above-mentioned
  hassle-free website design and website
  development practices would really help your
  website to engage your visitors and ultimately
  grow your business.

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