2021 Website Redesign Checklist:Tips and Best Practices

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2021 Website Redesign Checklist Tips and Best
Practices
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• Whenever a website goes through a redesign, the
  new design and content strategy is launched at
  the page's top in Google search results. And it
  stays there for as long as the improved site
  content and copywriting are rolled out. You will
  never know when one of your competitors will try
  to outrank you again.
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• Make sure that your website is up to date and in
  the best possible shape before you decide upon a
  revamp. A revamp can help improve your site's
  look, feel, and functionality, which can help
  improve your conversion rate at the same time.
•  
• Don't rush your website redesign. If you don't
  complete this checklist, you may be sabotaging
  yourself and your business by launching a
  half-hearted site.
•  
• To make your website revamp a success, web
  development company Melbourne experts list some
  important tips and best practices to make your
  website a hit. Read on to know more!

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• Website Speed 
• A faster website equals a more satisfied
  customer and increased revenue. A faster website
  makes it easier for people to go from browsing to
  buying. It also keeps shoppers engaged through a
  smooth, fast-loading experience. Website speed is
  important. If a website takes a loading time of
  more than 3 seconds to load, there are higher
  chances of customers switching to a competitor's
  website. 
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• Whether you consider revamping your website or
  creating a new one, it is necessary to check the
  web-hosting provider. There are chances that the
  provider may slow down your website, and thus is
  advisable to shift to another suitable web
  hosting provider for optimal performance. 

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• Check your website's SSL Certificate.

SSL Secure Socket Layer or SSL for short is a
security protocol for establishing an encrypted
link between a server and a clientusually a web
server (website) and a browser, or more
specifically, in this case, a website visitor's
browser.

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• SSL certificates are a way to protect the users
  that access your website. SSL stands for Secure
  Sockets Layer, and it essentially provides
  authentication to Google and enables an encrypted
  connection to your site. You are showing proof of
  ownership of the domain at the time the
  certificate was issued.

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• Check your website's URLs
• Don't have to worry about your old website pages
  disappearing or worried that Google will think
  your website has gone under because of dead
  links. 301 redirects make sure none of that
  happens.
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• When the transition is done, anyone who lands on
  the old URL will be automatically redirected to
  the new one.
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• Check Internal Links
• One of the most difficult tasks for a new
  blogger is to make sure all their posts are up to
  date and internally linked. Custom web design
  Melbourne experts make it easy to link old posts
  and update any broken links or redirects. Your
  blog will be more connected and better for your
  readers.
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• Just like any other website, it's inevitable
  that links will break. This will damage your
  ranking in Google and result in a bad user
  experience for any visitors to your website. It's
  time-consuming but important to head back through
  your website and make sure all the links are
  correct.

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• Copy over the website's Google Analytics
• If you're not using Google Analytics, you're
  doing your new site wrong. Installing Google
  Analytics on your site is as easy as copy and
  paste. Just add a simple code to your header, and
  you will be able to track your traffic
  statistics, conversion rates, and click-through
  rates immediately.
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• This ensures you have a smooth launch and don't
  miss out on the true power of analytics - being
  able to monitor how your site is performing.
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• Back up your old website
• To protect your website data, we recommend
  keeping a backup. Launching a brand new website
  is advantageous for any business. It improves
  your website's visibility, usefulness, and
  usability, resulting in increased Google rankings
  and higher conversion rates. It's important that
  you cross off every box on this list before going
  live.

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• Ensure all your website's elements are working
• By doing an analysis of your business,
  understanding your target market and their needs,
  and creating a clear plan, you'll get a better
  idea of where you stand. Click on every link and
  scroll through all the web pages to get an
  insight into your website's user experience. 
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• It's time to get your business ahead of the
  pack.
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• Conclusion
• The redesign of your website is a crucial time
  in the lifecycle of your business. Being a
  beginner, you may not be aware of all obstacles
  to cross and face. 
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• When you're ready for a new website, don't
  settle for unprofessional web designers. Work
  with a professional team who will create an
  amazing website you'll be proud to share. Whether
  you're looking for help migrating your site or
  simply need a hand with some of its sophisticated
  features like eCommerce, web design company
  Melbourne experts make sure you're always in good
  hands.

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