Our Case Study, Backbone Media

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BackBone Media, Our Case Study

• Backbone Media is a public relations, media
  planning and buying, social media, and content
  marketing agency for active lifestyle brands.
  They help leading outdoor gear, apparel,
  technology, and food and beverage brands to
  expand their communities by cultivating lasting
  connections with customers.

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BackBone Media, Our Case Study

• Data is at the heart of Backbones ability
  to drive success for their clients who rely on
  data from DoubleClick Campaign Manager, Facebook
  Ads, Google Ads, Google Analytics, and Kochava.

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BackBone Media, Our Case Study

• For Backbone Media data collection took a
  significant amount of time each month. Employees
  had to manually handle data during every
  reporting period for each client. Data prep
  required 60 of their time valuable time which
  could have been used to perform analysis and
  gather actionable insights for their strategic
  accounts.
• Excel was also a hindrance to their work files
  were breaking and causing staff computers to
  crash due to maxing out csv files from data
  source extracts. Backbone needed to automate the
  process of gathering data from various online
  social media sources for more efficient monthly
  reporting.

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BackBone Media, Our Case Study

• The Solution
• Rivery immediately stood out as a solution
  for Backbones data prep issues. Rivery
  has connections to all of the data sources that
  Backbone relies upon for their data operations
  and consolidates them into a single data
  integration platform. With the capabilities of
  Riverys platform, the Backbone team was
  incentivized to  build out a data warehouse
  platform from each ad platform for all of their
  clients. Rivery automates data flow so staff is
  no longer burdened with manual prep, enabling
  data teams to immediately analyze from a wide
  array of sources.

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BackBone Media, Our Case Study

• For more  data integration platform information
  please visit this website Rivery