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SRV 340 Week 1 Discussion 1 Services Marketing
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com   SRV 340 Week 1 Discussion 1 Services
Marketing   Services Marketing. Discuss the
importance of services marketing. How is services
marketing unique from marketing a product or
other tangible item?
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SRV 340 Week 1 Discussion 2 Consumer Behavior
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com   SRV 340 Week 1 Discussion 2 Consumer
Behavior   Consumer Behavior. There are three
stages of service consumption Prepurchase,
Service Encounter, and Postencounter. Discuss the
marketing challenges for each
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SRV 340 Week 2 Assignment Seven Elements of
Service Marketing For more course tutorials
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Assignment Seven Elements of Service
Marketing   Seven Elements of Service Marketing.
In a three- to five-page paper (not including
title and reference pages), select a service
organization to use as an illustration
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SRV 340 Week 2 Discussion 1 Pricing Ethics For
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SRV 340 Week 2 Discussion 1 Pricing
Ethics   Pricing Ethics. Consider review question
8 from Chapter 6 why are ethical concerns and
fairness perception important issues when
designing service pricing schedules
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SRV 340 Week 2 Discussion 2 Citis Marketing
Strategy For more course tutorials
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Discussion 2 Citis Marketing Strategy   Citis
Marketing Strategy. Read the article and discuss
how Citi has differentiated its marketing
strategy from other large financial institutions.
How has Citi
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SRV 340 Week 3 Discussion 1 Managing Services
Processes For more course tutorials
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Discussion 1 Managing Services Processes     Manag
ing Services Processes. Service organizations
tend to manage their processes by use of
flowcharting and blueprinting. Discuss the
differences and similarities
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SRV 340 Week 3 Discussion 2 Demand and Productive
Capacity For more course tutorials
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Discussion 2 Demand and Productive
Capacity   Demand and Productive Capacity. We
know customers might expect or demand more than a
service organization can deliver, yet the
organization must keep
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SRV 340 Week 4 Discussion 1 Image Positioning
Differentiation For more course tutorials
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Discussion 1 Image, Positioning,
Differentiation   Image, Positioning,
Differentiation. Since services are intangible,
it is often difficult for a consumer to assess
their quality. Services organizations, therefore,
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SRV 340 Week 4 Discussion 2 Managing People For
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SRV 340 Week 4 Discussion 2 Managing
People   Managing People. Since a services
organization does not sell a tangible product,
the manner in which the service is delivered
becomes critical to the value perception
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SRV 340 Week 5 Discussion 1 Customer Loyalty
Programs For more course tutorials
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Discussion 1 Customer Loyalty Programs   Customer
Loyalty Programs. How much is a customer worth
over a lifetime of buying? The text in Chapter 12
tells us the longer a customer purchases from a
services organization,
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SRV 340 Week 5 Discussion 2 Handling Customer
Complaints For more course tutorials
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Discussion 2 Handling Customer Complaints   Handli
ng Customer Complaints. Although customer
complaints are commonly dreaded, the feedback
from the customer can actually give the services
organization
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SRV 340 Week 5 Final Paper Service Services
Generational Gaps For more course tutorials
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Paper   Service Services Generational
Gaps   Focus of the Final Paper
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