eCommerce Growth in Pakistan

1
Ecommerce Growth in Pakistan
ECommerce hubs are a growing part of the
Pakistani economy. With a wide consumer network
achieved through telecommunication and banking
infrastructure, online business systems are
viable and secure. Consumers can directly pay
for their purchase through online stores such as
Daraz and PakWheels. Pakistanis are increasingly
using online services to solve problems such as
booking hotels, air tickets, bus tickets, cab
service and ordering food from Foodpanda. The
digitization of the economy encourages micro
small and medium enterprises (SMEs) delivering
goods to the consumers. The eCommerce market is
currently dependent on national networks with
services such as delivery bikes such as TCS and
FedEx. They outsource their electronic payment
systems to systems connected to telecom networks
such as easypaisa and Western Union. These
third-party services help accelerate online
sales. National agencies such as Benazir Income
Support Programme are switching to an electronic
cash transfer culture. An electronic payment
infrastructure will boost social development and
help holistically grow eCommerce in Pakistan.
2
(No Transcript)