Why is Digital Signage Becoming Popular?

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Why is Digital Signage Becoming Popular?

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Why is Digital Signage Becoming Popular?
Electronic Shelf Labels can act as virtual
shelves that can show the store's range of
products, enabling shoppers to window shop
virtually. Digital signage is becoming popular
because its offered level of interactivity
enhances customer experience. Most retailers
today focus on upgrading their equipment to make
shopping more accessible and comfortable, thereby
increasing digital signage market potential.
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Digital Signage for Various Industries
Digital signage also makes critical banking and
financial information more accessible for
customers, widening and deepening customer
engagement, which pushes the progress of the
banking and finance sector. Based on a survey
by Digital Signage Today, 464 end users from
multiple industries such as schools, retailers,
and restaurants are using digital signage. It's
safe to say that businesses will make most of
their interactions through touchscreens in the
future. Furthermore, it turns out that more than
half of the respondents have already deployed or
plan to deploy additional digital signage. 54 of
respondents from restaurants and 63 of
respondents from banks have already planned to
deploy digital signage to more locations. 40 of
retailers planned to deploy digital signage in
the future.
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Retailers can benefit from digital signage for
displaying information that helps reduce errors,
increase efficiency, and speed up the ordering
process. It also helps capture customer attention
by displaying promotions, ads, and catchy
videos.    More importantly, digital signage can
act as virtual shelves that can show the store's
range of products, enabling shoppers to window
shop virtually.   You may read our article Why
is Digital Signage Useful for Convenience
Stores? to know how retailers like you can
maximize digital signage for your business.
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Why Choose Digital Signage?
Digital signage can add value by making your
business more interactive through digital
interactions, which many customers look
after.   Additionally, users are now used to
gathering the necessary information on various
screens, making digital equipment worth inserting
into your business space.
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SOLUM Electronic Shelf Labels as Digital Signage
Today, electronic shelf labels provide displaying
features that businesses can leverage to elevate
their provided customer service. Besides having a
superior displaying capability, ESL offers more
features that optimize your business
operations.   Extensive inventories, low prices,
and highly trained teams are no longer enough to
provide an excellent customer experiencemaking
the switch to wireless technology is the ideal
solution. Read our article Why Use Electronic
Shelf Labels as Digital Signage? to learn more.
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SOLUM offers a new breed of digital label
performance level that acts as better digital
signage than any other electronic shelf
label. Introducing Newton. Newton is the
perfect digital signage for businesses that seek
advanced ways to engage with customers while
optimizing business operations.  Our
Newton-enabled lineup of ESLs comes with a
brilliant designsleek and straightforward
giving a premium and modern look to wherever you
choose to put them. Our ESLs use e-ink to display
clear fonts and colors to welcome approaching
customers, redefining an ESL's capabilities as it
brings more life to product details.
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This advanced digital label's screen resolution
got upgraded by 20. Now, its display is crisper
and more precise, with 184dpi for our 1.6"
display and 145dpi for our 2.9".   Newton's
displays require minimal power to operate, with
small, long-lasting batteries that deliver
optimal performance for up to five years.   If
you want to know more about Newton's digital
signage benefits, you may read the article
here.   For more information about our ESL
solutions, contact us today or visit us at
www.solumesl.com.