Title: Traditional Media vs. New Media which is Beneficial
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2- Making the choice between traditional and digital
media probably isnt as easy as it sounds. - Digital media and traditional media are two sides
of a very different coin.
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4Digital media?refers to audio, video, and image
content that has been encoded. Encoding content
involves converting audio and video input into
digital media formats. Typically, this includes
social networking sites, website advertisements,
blogs, vlogs, and podcasts.
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6THE QUESTION ARISES NOW AS TO WHICH IS BETTER FOR
BUSINESS? THE FORM OF MEDIA THAT YOU CHOOSE TO
USE FOR MARKETING AND ADVERTISING IS A DECISION
THAT IS CRITICAL TO BUSINESS GROWTH. THIS
DECISION IS LARGELY AFFECTED BY THE FOLLOWING
FACTORS
7TARGETED MARKETING
BUDGET
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