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What are the different types of B2B Leads?
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What does B2B Lead Mean?

• A lead is nothing but a potential client. A B2B
  lead means a potential business lead. Here, your
  potential client would be a company, not an
  individual. B2B leads are generated using
  different lead generation strategies like email
  generation, content syndication, appointment
  setting, content marketing, etc.

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What is B2B Lead Generation?

• B2B lead generation process accommodates one of
  the initial steps in any typical marketing or
  sales funnel. Gathering all the required data
  about the potential customers - Name, email, job
  profile, etc. which could be used in future by
  the sales team. However, it does not happen so
  quickly and smoothly. Before qualifying for B2B
  Sales Leads or sales-ready leads, the gathered
  information goes through multiple filters. The
  data is sorted based on its status and
  eligibility into different types of leads.

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Two core types of leads are

• Marketing Qualified Lead
• Sales Qualified Lead

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Marketing Qualified Lead (MQL)

• A lead can be qualified as an MQL if a prospect
  is showing interest in the company's
  offerings/message. Lead generation team finds out
  quality MQLs after analyzing the database
  depending upon specific behavior pattern, level
  of engagement of the prospect in the business
  offerings. In the lead generation funnel,
  marketing team comes across the potential B2B
  sales leads database, which is mixed with other
  no-so-sales-ready leads. Marketing team takes on
  these as MQL and try to convert them into the
  SQL. MQL is a lead which is more likely to become
  the client.

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Sales Qualified Leads (SQL)

• What SQL means vary from company to company,
  depending upon the company's nature, client's
  expectations from the leads, etc. Marketing and
  sales team sometimes have to sit together and
  decide the difference between MQL and SQL as per
  their lead scaling measures.
• Sales Qualified Lead is the next stage of MQL.
  Which means the sales team is the last part of
  lead generation funnel and has a responsibility
  of converting SQLs into the potential customers.

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• The sales cycle is the most significant process
  as the successful ROI depends on this cycle. A
  crucial factor to consider while qualifying any
  SQL is demographics. Factors like prospect's pain
  points and budget should also be considered by
  the sales department to shorten the sales cycle.
  A reliable and experienced B2B lead generation
  company would assist in acquiring quality SQLs.
  Here is an ideal process of finding the quality
  SQL

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• Understand the target segment
• Build lists based on clients' specifications
• Start the lead generation process and appointment
  setting.
• These were the two core types and core step of 
  B2B lead generation. KIABiz is a reliable market
  player when it comes to B2B lead generation and
  marketing. Contact info_at_kiabiz.com for more
  details.

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Thank You