annmarshall1111

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B2B List Building What are the Challenges
Solutions?
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(No Transcript)
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• For any marketing campaign, B2B List Building is
  the most important task. The success of the
  campaign completely depends on the quality of
  your list and not just quantity.
• An effective marketing list is the key to
  reaching your exact target customers. Thats the
  primary reason why list building is so important
  for your organization. It not only affects the
  revenue but it also affects the reach of your
  product and service. B2B List building can help
  build trust and confidence in your prospects to
  act on integrated marketing messages. A great
  email list takes the time to create and grow.
  Once it is grown, it needs to be nurtured
  administered regularly. Data becomes outdated
  very easily. Thus, it has to be refreshed in
  regular intervals of time. In this process
  of list building, you come across various
  challenges.
• Lets have a look at some of the challenges and
  how these challenges can be overcome-

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Resistance towards filling the form on website

• It is often seen that people visit your website
  but still they do not fill their details in your
  form. To resolve this issue, keep your form as
  short as possible. Make sure you ask for as few
  details as you need.
• In exchange for their details, are you adding any
  value to them? Its a great idea to offer your
  prospects some value adding content when they
  fill in their details in your form. For e.g. you
  can send them an eBook or an article that is
  relevant to them.

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Not leveraging your social media traffic

• Your company may have several followers on
  Twitter and Facebook but are you leveraging this
  data while building your lists for email
  campaigns? These people follow you organization
  on these platforms because they are interested in
  your offerings. So, it makes complete sense to
  include these people while building lists for
  your e-mail campaigns.

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Your existing clients have not opted in for your
email campaigns

• It is often seen that the existing clients of an
  organization have taken the products or services
  but they yet have not opted to receive e-mails.
  It is advisable to have a conversation with
  existing clients and convince them to opt in for
  e-mails. This shows great benefits in upselling
  and cross selling.

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• At KIA Biz, our expertise lies in B2B list
  building. We develop highly accurate customized
  lists based on project requirements. We are NOT
  data resellers but we perform customized contact
  discovery for each and every project. We carry
  out thorough study of project requirements and
  then begin with the execution of the project. So,
  before your next email campaign, do connect with
  us at info_at_kiabiz.com for highly accurate and
  reliable lists of contacts.

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Thank You