Starting A Print On Demand Business | SMBELAL.COM

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Print-on-Demand
STARTING A
BUSINESS
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Contents
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• Introduction

• Steps on launching a POD business

• POD Advantages over conventional E-commerce

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Introduction

• Print-on-Demand is a practice of
  offering your audience various custom-made items
  like t-shirts, mugs, rugs and household items in
  order to get customers and sales. This is a
  subtle yet powerful way to turn the attention of
  visitors within your niche to your business.
• However, this method of product
  sourcing must use effective marketing strategies
  and be created on a high-performing ecommerce
  platform that supports it in order to yield good
  results.

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Launching a POD Business

• Getting down to the practical aspects of starting
  this type of business is not as easy as it
  sounds substantial work is required. We will
  help you to kickstart a Print-on-Demand business
  the right way.

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Step 1 Choose your niche products

• Before you do anything, you need to
  first pick a niche where youre most likely to
  succeed. Only go with what you like, and if you
  dont have an idea, then create a list of all the
  things you like. Your niche must be specific
  enough to hone in on core customers but also
  capable of attracting a wide audience. Once you
  have selected a niche (or narrowed your options
  down to a few), its time to visit search engines
  and social media platforms to validate your
  ideas. Google Trends can help you know what
  people are saying regarding your niche and so can
  Facebook, Twitter, Instagram, Pinterest, and
  Reddit. If theres very little conversation in a
  certain niche-based community, then it likely has
  no potential for a Print-on-Demand business to be
  built around it you need one that is active with
  many discussion threads. Once youve selected a
  niche, its time to find Print-on-Demand product
  ideas within that niche.
• Lastly, take a tour on Amazon, eBay
  or any other common marketplaces to find out if
  your Print-on-Demand product idea is already
  being sold on the market. 

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Step 2 Get your designs and websites ready

• If youre a skilled designer, then
  youll likely have an advantage over those who
  arent, as Print-on-Demand relies heavily on
  creating designs to be printed onto products.
  To create your products, youll have to craft
  your own designs or modify copyright-free design
  assets like ones from Creative Market. 
• You can also purchase nice designs at a
  reasonable price from places like Upwork, Fiverr, 
  Design Pickle and many more. Once you have your
  product designs decided on, its time to get your
  website up and running. First, you need to select
  a platform to host your website. The most
  preferred ecommerce platforms are Shopify, BigComm
  erce, and WooCommerce/WordPress. These platforms
  provide you with easily customizable store themes
  so you can get your Print-on-Demand business up
  and running as quickly as possible. You will need
  to set up all the essential business pages like a
  homepage, shipping details page, contact page,
  and payment details page before accepting the
  first order, so dont underestimate the time it
  will take to launch your website.

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Step 3 Choose your print provider add
products to your store

• To create your Print-on-Demand products, you need
  to work with a Print-on-Demand supplier to
  actually bring your visions to life. Many
  Print-on-Demand suppliers have plugins that
  integrate directly with most major ecommerce
  platforms so you can connect your store directly
  to your supplier which makes order-handling
  easier and a more seamless experience.
• The major Print-on-Demand suppliers that
  integrate directly with most major ecommerce
  platforms, like Shopify specifically,include Print
  ful, Gooten, Printify, Print Aura, Kite,
  and Inkthreadable.

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Step 4 Marketing techniques to promote your
store

• Optimize your site through SEO

• Set up several major social media accounts

• SEO is mostly about quality content and
  optimizing pages for high-ranking keywords. You
  must find the appropriate keywords that many
  people are searching for and then craft top-notch
  content using those.

• Social media platforms have become the best
  spots to hunt for leads and, most importantly,
  you can use them for free.
• Set up a Twitter, Facebook, Instagram or
  Youtube account and use them to spread the word
  about your business.

• Write top-quality blog posts

• Use customer reviews as testimonials

•   Create roundup posts, reviews, and other
  content to post regularly on your Print-on-Demand
  websites blog. Dont forget to share the
  published content on your social platforms to
  interest your audience and direct more traffic to
  your site.

• Reviews from independent customers provide a
  powerful and credible way to market your brand
  and increase sales. Make sure theyre easily
  visible to website visitors on your homepage and
  make it clear that the reviews and testimonials
  come from real customers whove purchased your
  products.

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Tips on using social media effectively

• Join groups and post frequently to remain at the
  top of the feeds.
• Create a relevant hashtag for your store and
  request that your clients to use it when posting
  images of your products online.
• Use the 80/20 rule In this case, 80 of your
  content should be entertaining and informative
  while the remaining 20 can be sales-driven.
• Reach out to influencers to help spread the word
  about your brand. Note that most of them can only
  endorse a product that aligns with their niche
  and values.
• Leverage paid social to balloon your sales
  numbers With everyone using social media you
  need to climb a step up and create compelling ads
  and campaigns.

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Step 5 Check performance, experiment make
improvements

• Its only once your business is up and running
  when you can tell whats working and whats not.
  During this time, you may be forced to redesign
  your store, adjust prices, change collection
  pages or even add new products. Take bold steps
  to find a unique working product that will make
  your business a key player in your niche.

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POD Advantagesover E-commerce
EASY SET-UP
LOW STARTUP COST
NO INVENTORY MANAGEMENT

• You dont need to hire the best web designers to
  get your Print-on-Demand business up and running.
  There are countless plugins, templates, themes
  and guides you can use to launch your online
  store.

• With traditional businesses, you must have a good
  stock of cash to purchase inventory and get your
  store up and running. With the Print-on-Demand
  business model, even 100 is enough to get you
  going.

• Your supplier handles pretty much everything from
  order printing, packaging, and shipping which
  means you dont need to handle any amount of
  inventory. Much of your remaining time can be
  used to focus on making more sales.

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POD Advantages over E-commerce
ABILITY TO CUSTOMIZE
SCALE TEST WITH NO RISKS
One of the biggest advantages of Print-on-Demand
is that it gives you a chance to create and sell
unique designs.
With Print-on-Demand, you arent directly
involved in printing or production so theres no
major monetary investment from your side. Plus,
you can easily scale, test and modify your
designs as and when you need to without any major
financial risk.
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Wrapping up!

• Conventional ecommerce business models generally
  require large monetary investment and a whole lot
  of time to get up and running. You also often
  have to deal with inventory handling, product
  packaging, shipping, and many more complicated
  tasks. For less responsibility and lower risk,
  Print-on-Demand is an ideal option that still has
  the potential for success.

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Thanks!

• Does anyone have any questions?
• Please contact
• hello_at_smbelal.com
• smbelal.com