digital marketing courses

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NETTECH INDIA

• DIGITAL MARKETING

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SEO

• Search engine optimization (SEO) is the process
  of increasing the quality and quantity of website
  traffic.
• SEO refers to the improvement of unpaid results
  (known as "natural" or organic" results), and
  excludes direct traffic/visitors and the purchase
  of paid placement. 
• Primarily SEO pertains to search engine.
• SEO may target different kinds of search,
  including image search, video search, academic
  search news search, and industry-specific vertical
  search engines.

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SMO

• Social media optimization (SMO) is the use of a
  number of outlets and communities to generate
  publicity to increase the awareness of a product,
  service brand or event.
• SMO is similar to search engine optimization, in
  that the goal is to generate web traffic and
  increase awareness for a website.
• social media optimization refers to optimizing a
  website and its content to encourage more users
  to use and share links to the website across
  social media and networking sites. 
•  SMO also refers to software tools that automate
  this process, or to website experts who undertake
  this process for clients.

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PPC

• Pay-per-click (PPC), also known as cost per
  click (CPC), is an internet advertising model
  used to drive traffic to websites.
• Pay-per-click is commonly associated with
  first-tier search engines (such as Google Ads and
  Bing Ads). 
• Pay-per-click, along with cost per
  impression and cost per order, are used to assess
  the cost effectiveness and profitability of
  internet marketing. 
•  Pay-per-click (PPC) has an advantage over cost
  per impression in that it conveys information
  about how effective the advertising was.

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