Top Video Marketing Trends in 2019

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• Top Video Marketing Trends in 2019

Video Marketing is the most trending way to
promote a business online. There are tons of
advantages of creating relevant business video
and publish online. It creates brand awareness on
internet media. It helps generate business leads
and sale. By proper graphical demonstration, a
company can manipulate demand for a product or
service before it arrives in the market. Video
Marketing is a key factor to boost traffic on a
website and social media promotional activities.
A small business requires such services from
leading Film Production Houses more often as they
are creating their brand.
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• Introduction Video

Introduction videos which are used in the
homepage of any website or blogs can be a great
way to increase interactivity with the customers.
The idea is to use an explainer video focusing on
a problem and how the product or service can help
the customers.
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• Brief-Description Video

While the introduction video is a trailer, the
use of detailed or descriptive video is the full
movie which the audience seeks. There, small
businesses should focus on making 2-3 minutes of
demonstration video which should explain the
purpose of the products or services briefly.
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• Testimonial Video

Customers' Testimonial Videos created by a
leading Corporate Video Production Company in
Delhi acts like proofs that legitimize the
products and services of any small company.
especially for small businesses, customer and
client testimonials can go a long way in building
credibility and brand reputation. A video
testimony will convince your potential customers
to opt your products over your competitors.
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• Create some videos with experts

One of effective video marketing strategy is to
shoot some relevant videos with the experts who
are running business operations in your firm.
Understanding their perception and publishing
them in the experts' opinion section helps the
audience to relate to them. Use the comments
section as the FAQ for better interactivity
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• Use accomplishment videos

As a small business has a limited brand presence,
they should create some videos that illustrate
their skillset. By showcasing their uniqueness
and how they can best address the audience
challenges, SMBs can create brand awareness among
the audience. Videos between 2-3 minutes are
ideal for this kind of video marketing strategy.
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• Share Inception Struggles

For a small business, sustaining market
competition is quite hectic. Therefore, it is
imperative to capitalize on whatever
opportunities it is presenting. People usually
love struggling stories. Thus, ask your Corporate
Video Production Company in Delhi to create
videos depicting the struggles that the founders
or owners had to overcome to become successful.
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• Create Trending Video

The small business should speculate the market
trends and what the majority of web-audience is
looking for. Now, relate those market trends and
create videos that have some relevance towards
your products or services as well as what the
targeted audience seeks.
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• Appreciation Videos to customers

Every customer loves getting something extra for
what he or she had paid. So, sending a video to
the customers is a smart way of retaining them
for future products or services. Apart from
wishing them for Christmas, birthdays and
anniversaries, the small business should also
create and share videos notifying about any
offers or services.
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• Production Videos

The production-based videos act as a trust
builder among the business and its customers.
Creating a few 2-3 minutes of production videos
would clarify every doubt of what the customers
going to buy, not to mention this also legitimize
the production process of the business to the
customers.
Video Marketing is one of the most impactful
digital marketing strategies in this decade.
Videos can effectively deliver on all 3 marketing
goals - awareness, engagement and sales.
Therefore, any small business can capitalize this
media by hiring one of the top Film Production
Houses to create corporate videos for them.
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