Top Digital Marketing Trends To Follow 2019

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Top Digital Marketing Trends To Follow 2019

• Presented By- Abhinav Shashtri

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Index Index Index
SR.NO Title Slide No
1 Introduction- 3
2 1. Video Marketing Would Be Supreme Method- 4
3 2. Mobile Accessibility Would Be Priority- 5
4 3. App Marketing Making Impressions- 7
5 4. Digital Marketing Automation Process Is Becoming Need- 8
6 5. Voice search- 9
7 6. Storytelling- 10
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Introduction-

• Digital marketing is a constantly Changing Fields
  in respect of terms or technology. Trends can
  change in the blink of an eye, and digital
  marketing professionals are constantly looking
  for new ways to pursue the power of the internet
  by making more connections with their targeted
  audiences.
• Digital marketing should be a key component of
  the overall marketing strategy for any successful
  business. As we look at 2019, there are a number
  of new trends coming in the world of digital
  marketing. Read some of the following so you have
  a better idea of what to expect in the coming
  year and beyond.

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1. Video Marketing Would Be Supreme Method-

• In the world of digital marketing, a long-lasting
  remarkable is Content
• It is king. Content is what keeps people engaged
  with your brand and coming back for it. When you
  supply your audience with valuable content that
  facilitates their needs, you offer value and
  build trust. Providing your audience with
  relevant, valuable, and engaging content is a
  certain way to build influence.
• Digital marketers always develop new ways of
  connecting with their audiences, video content
  has emerged as one of the most cost-effective and
  impactful forms. More people are using video
  content than ever, and now you are able to create
  it on a variety of devices. Smart TVs allow
  consumers to open a piece of video content on
  their phones, and with a swipe of the finger
  hence video content is more accessible to more
  people.
• If you havent deployed any video content in the
  past, now is the time to start experimenting to
  develop your brand and your audience.

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2. Mobile Accessibility Would Be Priority-

• Over the last few years, digital marketing
  professionals and content developers have
  emphasized how important is to ensure your
  content is comfortably and viewable on mobile
  platforms.
• Mobile devices are most peoples primary mediums
  for browsing the web and consuming content today.
  Search engines like Google have also started
  heavily penalizing websites that are not
  optimized for mobile. If you dont take it
  seriously its the time to develop mobile-friendly
  and responsive sites and content for better SEO
  results.
• https//www.exltech.in/digital-marketing-course.ht
  ml

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3. App Marketing Making Impressions-

• Many companies have started focusing out on apps
  of their brands. Customers can download and
  install these apps and enjoy a more engagement,
  better experience with a brand without any
  restrictions that typically happens while
  browsing the web.
• A dedicated app removes annoying pop-up ads and
  other similar outbound marketing tactics. When a
  consumer uses your brands app, theyre getting a
  better experience which really valuable to your
  company.

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4. Digital Marketing Automation Process Is
Becoming Need-

• Automation the process of setting up your Digital
  marketing tasks to take off automatically it is
  making big waves in the digital marketing You
  can set up this for your email marketing
  according to your specifications and essentially
  let it do the rest.
• An Automated content leading to more valuable
  interactions. Automated campaigns are a fantastic
  method for getting your emails opened more
  frequently

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5. Voice search-

• Over 55 of people who use a voice-activated
  speaker say they feel like they are talking to
  Voice search is growing, with the industry
  expected to reach 600 million in 2019. The
  increasing use of voice search has made it
  important for companies to rethink their digital
  marketing strategies in 2019.
• Voice search plays an important role in providing
  all the relevant information that people are
  searching for through audio content. Artificial
  Intelligence is getting smarter day by day and
  the numbers of errors made by voice assistants
  like Alexa, Siri and Google have reduced.

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6. Storytelling-

• Stories have been long as humans have been there
  to share them. Now, social media platforms like
  Facebook and Instagram are offering Story format
  posts, the digital form of the story around the
  campfire.
• This year, brands and advertisers will turn into
  stories telling to improve their digital
  marketing success. For storytelling, the
  long-form video gives advertisers the space to
  tell much more compelling brand stories with
  longer video formats.
• https//www.exltech.in/
•  

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