Ultimate DM guide for beginners

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The UltimateDIGITAL MARKETINGGuide for
Beginners
S M BELAL CEO, TEXORT Country Manager, GearLaunch
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Steps of Digital Marketing
Top Digital MarketingChannels
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Examples ofDigital Marketing
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Purpose ofDigitalMarketing
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TABLE OF CONTENTS
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WHAT ISDIGITAL MARKETING?

• Digital marketing is the marketing of products or
  services using digital technologies, mainly on
  the Internet, but also including mobile
  phones, display advertising and any other digital
  medium.

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Examples ofDIGITAL MARKETING
Social MediaMarketing
Content marketing
Search Engine Marketing
Email Marketing

• SEM is a kind of
• Internet Marketing
• that is related to the researching
• of the positioning of the site
• Inside Search Engines to achieve
• maximum visibility.

• Email Marketing is more commercial than others
  . It works by regularly informing your
  subscribing clients via email.

• Most brands today are using
• social media marketing to
• help drive traffic towards
• their site.

• Content marketing is
• considered
• as an art of mixing storytelling
• with important data
• and information.

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DIGITAL MARKETING CHANNELS
Digital marketing has various diverse channels or
platform that is used to reach or communicate
with their respective audience or clients. The
success of using any strategy depends on how
efficiently the platforms are being used.
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TOP 3 SOCIAL MEDIA MARKETING CHANNELS
1.Facebook
You can target a specific niche or audience based
on demographics, preference etc. on Facebook.
2.Instagram
Instagram has over 800 million users
worldwide.  The interface of Instagram makes it
easier for fashion brands to do their promotion.
3.Twitter
A very dynamic platform that enables brands to do
their promotion and reach their target audience
rapidly through a series of tweets, re-tweets and
hashtags.
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Authority Site
Forum
Blogging Websites
Content Marketing Channels

• Blogging websites are like a bridge that connects
  the author with their audience through the
  expression of the authors personal opinions or
  information.

• Authority content marketing can be utilized to
  promote their own website in other platforms that
  have a very high search engine authority.

• This platform provides opportunity to discuss a
  wide range of topics with huge amount of audience
  given the forums popularity.

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PURPOSEOFDIGITAL MARKETING
Advancement in Technology
Marketing Campaign results
Better idea about Consumer Demand

• Consumers and business alike are shifting more
  towards technology and as a result, the purpose
  of DM and its channels are becoming clearer

• Through digital marketing, businesses are also
  able to get a clear idea of consumer demand and
  how they should approach to sell their products
  or services.

• Through digital marketing, firms are able to
  easily track and monitor the results of their
  marketing campaign and consumer reach.

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Steps ofDIGITAL MARKETING
Identify your target audience. It is important to
keep in mind who you are offering the product or
service to.
Step 4
Identify your product/service ideas. Always keep
in mind that the idea that you generate for your
product or service must benefit its consumers.
Step 3
Identify your USP.Your USP differentiates your
product from your competitors.
Step 1
Know what you want. Before starting your digital
marketing mission, you first have to understand
what you want.
Step 2
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Analyzing the performance. The proper analysis of
any campaign is critical for the outcomes, result
and the overall performance of the campaign.
Step 7
Optimizing the campaign. The optimization here
means the process of improving the market efforts
of the brand to maximize the desired outcomes.
Step 5
Launching the DM Campaign. The main purpose of
any digital marketing campaign is to give
exposure to the new or existing products or
services offered by any firm or brand. 
Step 6
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To sustain in the market, businesses needs to
bring new marketing strategies especially in the
digital marketing sector. The best marketing
strategy will be a mixture of several digital
channels. Majority of the business out there use
more than one digital channel. So make sure
whichever channel you use, utilize it properly.
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THANK YOUFORWATCHING

• Does anyone have any questions?
• Please contact
• hello_at_smbelal.com
• smbelal.com

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