SEO Mistakes To Avoid For Learners 2019

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 SEO Mistakes To Avoid For Learners 2019

• Presented By- Abhinav Shashtri

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Index Index Index
SR.No Title Slide No
1 Introduction- 3
2 1. Avoid Broken Backlinks- 4
3 2. Low-Quality Pages and Content- 6
4 3. Dont Use Wrong keywords- 7
5 4. Poor On-Page SEO- 8
6 5. Absence of Content Publishing Strategy- 9
7 6. Slow Website Speed- 10
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Introduction-

• Being a small business owner, its important for
  you to understand the competition and complexity
  of the online marketplace.
• If you want to promote your business online to
  get more leads and sales, then there are several
  methods like SEO, PPC, social media marketing and
  many more.
• However, SEO is the most effective method to get
  free quality traffic to your site. In a recent
  study, it was found that the websites which are
  in the first position of the search results page
  get more than 30 percent click-through rate.
• Nowadays, running a successful digital marketing
  campaign is a tougher job than it seems. Most of
  them therefore, its crucial for you to avoid
  SEO mistakes to improve your sites traffic and
  overall campaign ROI.
• SEO is the success point where it becomes vital
  for a digital marketer to grab up their knowledge
  and enhance digital marketing skills to take SEO
  practices to the next level.

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1. Avoid Broken Backlinks-

• Broken links are one of the critical factors
  which can provide an impact on your websites
  search engine ranking negatively. Hence, ignoring
  broken links harmful for your sites growth.
• A broken link occurs when a page is deleted which
  has been linked or when sometimes misspells the
  URL. Your website can have internal as well as
  external broken links which you can analyze with
  the help of several tools.

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2. Low-Quality Pages and Content-

• As a digital marketer, you have heard the phrase
  Content is king. Quality content is the one
  best thing to your business for ranking. It
  includes informational checklists, queries,
  interactive info graphics and many more.
• A website with value providing content is more
  likely to build brand loyalty with users.
•  
• https//www.exltech.in/digital-marketing-course.ht
  ml

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3. Dont Use Wrong keywords-

• Keywords are a valuable part of any SEO marketing
  campaign. They help the crawler to understand the
  contents and business goals.
• Many business owners fail to choose the keywords
  correctly, which results in low ranking the
  website on the keywords which are not valuable
  and irrelevant.
• Keyword research helps you in finding what
  exactly users are looking on the web and how it
  can beneficial to you.
• There are several keyword research tools
  available in the market which can help in finding
  the relevant keywords for ranking your website
  like the Google keyword planner tool and others.

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4. Poor On-Page SEO-

• SEO has its two types that is On-Page and
  Off-Page SEO. A lot of digital marketers spend
  more time improving the off-page SEO of a
  website, but they ignore the On-page SEO
• When you create a website's pages its must to
  optimize the titles, Meta descriptions and tags.

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5. Absence of Content Publishing Strategy-

• Its not important to publish content on a
  continuous basis whats more, important is before
  creating any marketing plan, its crucial to
  decide when you want to publish your blog posts
  and stick to it, no matter what it is.

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6. Slow Website Speed-

• Speed is one of the primary factors of SEO
  algorithm, which affects the websites ranking
  position on the SERPs.
• The search engines always want to faster loading
  website, and they are doing everything they can
  to achieve their goals. A website that loads
  faster will not only have a lower bounce rate and
  high conversion rate but also improves the
  overall user experience. A faster website will
  get more page views and sales because it ranks
  higher in the search engines and gets more
  traffic from users.
• https//www.exltech.in/

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