MKT 448 Start With a Dream/newtonhelp.com

1
MKT 448 Start With a Dream/newtonhelp
2
MKT 448 Start With a Dream/newtonhelp

• MKT 448 Week 1 Defining Process and Value of
  Digital Analytics
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• MKT 448 Week 1 Defining Process and Value of
  Digital Analytics
• Write a 1,050- to 1,400-word paper in which you
  define the process used to create marketing and
  business value using digital analytics.

3
MKT 448 Start With a Dream/newtonhelp

• MKT 448 Week 2 Building a Marketing Case for Data
  Analytics
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 448 Week 2 Building a Marketing Case for Data
  Analytics
• You are the new CMO in charge of migrating an
  organization of your choosing toward a
  data-driven culture. You are making a
  presentation to your Board of Directors in which
  you describe the issues facing marketing
  organizations in relation to building a
  data-driven culture.

4
MKT 448 Start With a Dream/newtonhelp

• MKT 448 Week 3 Dashboards for Monitoring
  Conversions
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 448 Week 3 Dashboards for Monitoring
  Conversions
• Resource Building a Digital Analytics
  Organization, Ch. 7
• Write a 700- to 1,050-word paper in which you
  analyze the use of dashboards to monitor
  conversion rates.
• Select a Fortune 500 organization that uses
  digital marketing.

5
MKT 448 Start With a Dream/newtonhelp

• MKT 448 Week 3 Data Types and Methodologies (5
  Pages)
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 448 Week 3 Data Types and Methodologies (5
  Pages)

6
MKT 448 Start With a Dream/newtonhelp

• MKT 448 Week 4 Meaningful Qualitative Digital
  Intelligence for Key Performance Indicators
• For more course tutorials visit
• www.newtonhelp.com
•  
• MKT 448 Week 4 Meaningful Qualitative Digital
  Intelligence for Key Performance Indicators
• Write a 700- to 1,050-word paper in which you
  describe methods used to collect and integrate
  quantitative and qualitative data that are used
  to evaluate customer experience relative to
  market growth.

7
MKT 448 Start With a Dream/newtonhelp

• MKT 448 Week 5 Digital Analytics and Predictive
  Analyses
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 448 Week 5 Digital Analytics and Predictive
  Analyses
• Write a 700- to 1,050-word paper in which you
  evaluate how digital analytics data can be used
  together with predictive analyses to plan
  customer response and acquisition through the
  customer life cycle.

8
MKT 448 Start With a Dream/newtonhelp

• MKT 448 Week 5 Signature Assignment Methods of
  Targeting and Retargeting
• For more course tutorials visit
• www.newtonhelp.com
•  
• MKT 448 Week 5 Signature Assignment Methods of
  Targeting and Retargeting
• About Your Signature Assignment
• Signature/Benchmark Assignments are designed to
  align with specific program student learning
  outcome(s) in your program.

9
MKT 448 Start With a Dream/newtonhelp