Why PR Is Important For Your Business

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Why PR Is Important For Your Business
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Though everyone knows the term public relations
(PR), not everyone understands what it means. PR
is the act of maintaining, fostering and
improving relations between people and your
business. Here, well look at a few of the
reasons why PR is so important.
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1. Promote Brand Values The core function of PR is
   to help build trust and credibility with groups
   that are important to your organization. A strong
   PR campaign creates a recognizable message across
   multiple media platforms.

2. Cost-effective - PR is the most economical
way to communicate with a large audience in
comparison with the use of advertising or
marketing. It doesnt cost a great deal to
distribute a press release, develop a social
presence, or conduct a press event.
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3. In The Social Universe, Messaging Is Key
Today, social media is a good place to
communicate a companys key messages. Instead of
sending a message to just your local audience,
businesses can now communicate globally.
4. Helps Manage Reputation Reputation is a
top-level concern for every business. Crises can
happen anytime. Then, media connections can help
you to repair any brand damage through a
coordinated PR campaign.
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5. Crisis Is Chronic Recent years have shown
us how important effective crisis management is.
Having a person specifically trained in crisis
management tactics can help you manage negativity
as it happens.
6. The Media Is Alive And Kicking - Media
remains the major influencer of public opinion. A
PR agency supervises general activities, prepares
and distributes press information and is
responsible for helping companies achieve maximum
exposure and build credibility.
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7.Content And Context - Good content builds the
face of the organization - from blog posts to
bylines from webinars to tweets. PR professionals
know when, why and how best to send the message.
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Tellem Grody Public Relations, Inc 30745 Pacific
Coast Highway, Ste. 243 Malibu, CA 90265 (310)
313-3444