All You Need to Know About SugarCRM's Expansion

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All You Need to Know About SugarCRMs Expansion
SugarCRM is a household name in the CRM industry.
It is popular for secure, consistent operations.
But in a market that is as competitive as the
CRM industry, its important for them to
constantly update grow its products
horizons. The thing about the technology
industry is that it is extremely fast-paced and
wide. Companies start and end operations
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every day. Another common thing to happen is
mergers and acquisitions. This year SugarCRM is
on a roll to acquire a bunch of software
companies. About two months ago, they bought an
email integration tool, Collabspot. This tool
integrates your preferred email providers to
your CRM. Their latest acquisition, however, is
the one we are going to focus on in this
article. Last week, SugarCRM made a
game-changing move by buying Salesfusion, a
marketing automation solutions
provider. SugarCRM hopes to streamline campaign
management, drive personalized engagement,
improve conversion and transform customer
experience throughout the customer journey, says
Craig Charlton, the CEO of SugarCRM. He added
further that the software seeks to enable
marketing and sales people to take action on
customer insights and focus on high-impact
value-added offerings. Logan Henderson, the CEO
of Salesfusion added to this vision by saying
that both the firms believed that the next wave
of innovation in B2B is sharply focused on the
customer experience.
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• To understand this merger, lets see what
  Salesfusion brings to the table
• Drive Track Traffic

Salesfusion is majorly known for providing its
users with a unified platform to perform
marketing activities like Social, Search, and
SEO. Their in-built suite of these marketing
tools helps their users to enhance their brand
visibility and increase web traffic. After
driving traffic on your website, the Salesfusion
software lets you understand engagement and
conversions as well.
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• Automated Campaigns

With Salesfusion, users can create smart
campaigns to improve their conversion rates.
These automated campaigns give marketers the
freedom time to dig deep into the data. Users
can create landing pages, professional emails,
forms, etc.
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• Nurture

• Salesfusion help marketers recognize the
  customers buying cycle stage and allows them to
  engage the customers with relevant content in
  order to convert into a paying customer.
• Analytics

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Salesfusion provides extensive analytical tools
for greater insights into marketing metrics.
After conducting a campaign from Salesfusion,
you can easily track its performance and
understand whats working among your targeted
audience. This way you can smartly allocate your
resources to yield best results. This merger is
set to make life easier for marketers and sales
professionals giving them everything on a unified
platform. With Collabspot and Salesfusion,
SugarCRM is building its dream team which will
directly affect its position in the market. And
as SugarCRM CEO Craig Charlton states that was
just the beginning of many more game-changing
announcements that would dramatically transform
their company for employees, customers,
partners, and the industry.
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So, if you are a SugarCRM user be ready to get
some innovative changes this year. A little bit
about us Biztech is an IT consultation and
service provider specializing in SugarCRM
customization and custom CRM development. We
have over 100 satisfied SugarCRM customers where
we helped them enhance Sugars features and
functionalities to match their business
requirements. And as a certified SugarCRM ISV
partner, we look forward to taking these newly
acquired tools to the next level to give our
customers a better experience and boost their
businesses to greater heights. Looking for a
suitable SugarCRM customization partner? Contact
us here we will make sure your SugarCRM is
up-to-date with the latest technology.
This Blog Post is Originally Posted
here https//www.biztechcs.com/blog/sugarcrm-expa
nsion-suite -tools/