The Ultimate Guide to Video Production

1
The Ultimate Guide to Video Production
2

• Till date the best and most impactful way to
  demonstrate any concept or evoke an effective
  response is through video production. In the
  times of digital content explosion video has come
  up as the most upbeat, entertaining and engaging
  source of brand awareness and lead creation with
  a variety of ways to serve the platter onto the
  table that includes product demo, video blog,
  social video, live streaming and customer
  testimonial, etc.

Video production has emerged as a business
strategy to increase the promotional benefits to
manifolds and here we have got you the secret
mantra to ace entire Video Production process
like a pro.
3
WHY VIDEO

• Did you know that about 14 days of content, that
  is 20160 minutes, is uploaded on YouTube every
  minute? This is the statistic for just one source
  of video streaming. Now imagine the impact that
  these videos generate with millions of users
  surfing the Internet during the day. Video
  promotion has come beyond TV and is a rampant
  phenomenon on a gamut of other streaming
  platforms like, Netflix, Amazon, IGTV, etc.

4
The more emotionally relatable the video is more
are the chances that you trigger particular
memories which in turn may fetch hard hitting
results for all the efforts that you put in. For
Instance, a video might trigger a memory of a
childhood experience and hence, grab the viewers
attention. Have we forgotten Boom Boom Boomer
yet?Another important point with Videos is the
ease with which it can articulate any concept or
instruction to the audience. Not only are they
self-explanatory, but also more entertaining on
the part of the viewer as no efforts are required
to decode the content in order to understand the
crux of the matter. Hence, to make the most of
the opportunity make sure video is a part of your
respective marketing strategy.
5
Hence, to make the most of the opportunity make
sure video is a part of your respective marketing
strategy.
6
KNOW YOUR AUDIENCE

• The very beginning of the video production
  process, as every professional New York video
  production company would agree to, should
  commence after the target audience is set. When
  an idea is being conceived the team should be
  concerned about age group that is more involved
  with the product than the world on the whole. For
  instance, a video commercial for toys would be
  targeted at positively reaching the children and
  attract them towards the toy. Here, the makers
  shouldnt only be focused about making it
  interesting for the children.
• Narrowing down the category of the target
  audience always helps in reaching out to them in
  a better way by making it easier to come up with
  ideas about the video without worrying about a
  diverse set of audience.

7
(No Transcript)
8
SCRIPT THE HERO
9
A fully baked script or just an idea, Video
Production companies receive clients from both
sides of the road. A well thought and planned
script already approved by the people concerned
makes the process much smoother and easier for
the commercial video production companies. Here,
then only the appearance and presentation of the
video are to be looked after.

• While on the other hand when a client comes to a
  Production company with just an idea the company
  has to don the hat of an Advertising hat too and
  bring things to life right from scratch. The
  success of such endeavors depends straight on the
  creative ability of the company. But, the secret
  ingredient of a successful TV commercial or video
  production remains a strong script.

10
A fully baked script or just an idea, Video
Production companies receive clients from both
sides of the road. A well thought and planned
script already approved by the people concerned
makes the process much smoother and easier for
the Video Production Companies. Here, then only
the appearance and presentation of the video are
to be looked after.
Keeping these points in mind while working on
your script might prove helpful is sticking by
the actual needs and restraint straying away with
too many ideas.

• ? Identify the goals you need to fulfill with the
  video - Be it brand awareness, sales drive,
  driving traffic, make sure the concept hits the
  bulls eye and does not stray away.
• ? Set the direction - As in where exactly would
  the video circulate the homepage of the clients
  website, on TV or anywhere else.
• ? The tone - Once we know what the purpose and
  nature of the video is supposed to be the next
  thing is to set the tone for the same. Determine
  how should it be funny, dramatic, quirky or
  something else?
• ? The duration and style - Once all the else are
  sorted go on to set a time bracket lest the video
  might become too lengthy and unfocused. After
  that comes the styling, basically choosing
  whether the video is going to be animated, with
  people, live action or something else.

11
LIGHT, SOUND AND ACTION

• Fancy props and desired locations can play their
  parts well only if the equipment capturing the
  entire process is of good quality and handled
  with expertise. Here, high quality does not
  necessarily mean pricey cameras, lights and
  microphones, but the ability to use them properly
  to give the desired effects to the video. A
  thorough check of the requirements at the
  location must be done to avoid any over the
  budget expenses at the last moment.

12
POST THE PRODUCTION

• Now that the video is done. What next? The
  process does not just end here. The video is
  reviewed and edited before being rolled out to
  the masses. After the editing is done the size of
  video file size is checked and worked upon to
  make the highest quality reach the publics eye
  with minimum file size. For instance, the videos
  can be exported in the following ways
• ? Export as a QuickTime Movie - H264 Codec files
  are smaller than the other file types and still
  pack a punch with great quality. Whether your
  program uses the .mov or .mp4 file name, it
  doesnt matter. This acts just as a container
  that holds your movie.
• ? Export as ACC audio - This decreases the size
  of the video compared to WAV and still be of
  great quality.
• ? Change the data rate - Ever noticed the limit
  kbps option? This option allows you to limit the
  data rate of your video. Vimeo suggests setting
  that option to 5000. This dramatically decreases
  the file size compared to leaving this section
  blank.
• ? For YouTube - This depends on the size of your
  video. For 1080p, 8000 is the suggested bitrate.
  For 720p, 5000 is. The reason Vimeo suggests 5000
  because as of now, their highest quality is 720p.

13
Sinema Films
Video Production Company in New York and Los
Angeles Contact Person Noel Maimu Address New
York - 315 W 36th Street, New York, NY 10018 Los
Angeles - 7083 Hollywood Boulevard, Los Angeles,
CA 90028 Call New York - 212 844 9659 Los
Angeles - 323 902 7125 Website
https//sinemafilms.tv/ Email ID
production_at_sinemafilms.tv
14
(No Transcript)