How to Increase Your Business Revenue Through Google Ads?

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How to Increase Your Business Revenue Through
Google Ads?
Do you want to generate an ample amount of
revenue out of your online business? If yes,
then you must be aware that digital marketing is
the best way to do so. It isnt easy to market
online with competition being global but its
not impossible as well. There are many ways to go
about digital marketing SEO optimization,
Content Marketing, PPC Campaigns, Social Media
Marketing, etc. But it is important that you do
not get overwhelmed or influenced by any of
them. Assuming you have a prodigious amount of
budget and need to strike a balance between your
marketing, product
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• expenses, and return on investment, you need to
  have short term and long term marketing plans.
• While you get advantages sometime later out of
  your SEO and Content marketing campaigns, its
  wise to have an allotted portion of your
  marketing budget for PPC services. This study
  from Word stream say that the top 3 paid ad
  spots from the Google first page get 41 of the
  clicks. This means that apart from these paid
  spots, the entire organic results have only 59
  chances of getting clicked. It doesnt matter how
  well you rank, those first 41 searchers are
  never likely to see your organic content.
• Although its true that paid ads can be
  expensive. And that too with two types of cases.
  Whether its you trying to handle the campaign by
  yourself or its a marketing agency who believes
  in the higher the budget, the better the revenue
  scheme. Our PPC experts believe that you should
  consider your revenue as profit only if its 400
  of your costs.
• To maximize your ROI, boost your brand image and
  overall business growth promptly, go through the
  below explained paid advertisement methods and
  choose the one according to your business needs
• 1. Shopping Ads
• This is the perfect way of selling your products
  through Google and rank higher among your
  competitors. You need to make sure that your
  e-store contains at least 500 products.
  Otherwise, you may face some visibility issues.
• To be brief these are the elements a product
  listing ad contains
• Featured Image
• Product Title
• Product Price

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• A Link to your Store
• Many more...
• This CPC (Cost per click) model contribute to the
  following advantages
• Your product gets the spotlight within Google
  Search.
• Generate qualified leads/sales in a short span of
  time.
• Your multiple products may appear for the single
  performed query.
• Chances of higher CTR rates.
• Google Search and Display Network Ads
• These campaigns work on the keywords. As per your
  requirements, you have options to select. You
  can go with Search ads, Display ads, or Video
  Ads as per your choice. Out of all the conditions
  if you want your ads to appear on the first page
  of Google, make sure that you provide an
  excellent user experience. If the optimization by
  your PPC company is done properly, your ads will
  appear on the first page of Google among your
  top industry competitors.
• You can also control the messaging and site links
  you want to display. For example, you can
  display several links related to your portfolio,
  pricing page, product page and so on. It
  gradually increases the CTR of your page. You
  can add specific call outs, CTA targeted
  messaging to make your ads look more appealing
  among other listed competitions.
• Here are some of its benefits
• Speed You launch a PPC campaign and within some
  hours, you will start getting traffic and
  probably sales to your website.

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• choose the location, age, interests, and many
  things to filter out the audience on your store.
• Boosts Content Marketing While content marketing
  is one of the most major things marketers try,
  you can maximize its performance with the
  support of Google Ads.
• Remarketing You can track the users. The ones
  who at least once visited your website. And if
  they didnt make any purchase, here, you can
  target them again with the remarketing campaigns.
• Smart Campaigns
• Previously known as AdWords Express, it was a
  standalone solution. Designed for a lower
  maintenance option for small businesses. Good
  news is that to establish the conversion
  capabilities, Smart Campaigns is now a part of
  the Google Ads Family.
• You just need to set up your account and rest
  other things are managed automatically. You have
  no keywords to choose, no bidding strategies to
  decide, and no ongoing maintenance. This way, you
  can spend more time with your customers.
• Some of the Improved Features
• Campaign Overview Where you get all the
  performance insights.
• Alerts Get alerts about billing, issues, etc.
• Map Track Track the number of people clicked on
  the location, opted for the directions.
• Track your Calls It shows a number of calls
  received from the campaign.
• Schedule Choose the days and time specifically
  of your choice to run the ads.

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Why We Dont Recommend You Smart Campaigns
Though? Just like everything being automated on
the internet, Smart Campaigns is a new way you
might like to try out and run the campaign by
yourself. But just like everything has a dark
side, here you do not have control over so many
things. You cannot decide your keywords, bidding
methods, bid adjustments. This means that you
cannot pause any of the campaign keywords whose
bid gets increased. And there are chances that
you might end up exceeding your budget and would
want to stop the campaigns midway even before
you get anything out of it. It is important to
squeeze the desired outputs from the ad campaigns
with regular bid adjustments, adding negative
keywords, new keywords, trying out new ways to
improve the performance of ads in Google. Plus,
to manage and balance your costs up to your
pre-decided criteria you need a PPC company to
do all the hustle. We advise you that while
managing your campaigns, the focus needs to be
on the conversion rates and how to constantly
improve that. Success Tip A few months ago, we
had one client for PPC services. We managed to
optimize their revenue growth to 274 against
only 41.94 of the spent cost. When we
initiated, the spent ratio was 147 with 157 of
revenue. To read the detailed report you can
click here. The main point is that even if you
know how to manage these operations, you will get
fussy about the non-performance. Because, after
one point you will need an expert who
streamlines your conversion rates to decrease the
cost ratio. Do you also want to increase your
conversions? Discuss your requirements with us
and we would be happy to make your campaign a
success!
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Meta Description Along with Shopping Ads, Smart
Campaigns and other options, learn how Google
Ads can help you to grow your conversions
promptly. View Source https//www.biztechcs.com
/blog/increase-business-revenue-through-
google-ads/
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