newsvoir

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5 REASONS YOUR PRESS RELEASE MAY NOT GET PICKED
BY JOURNALISTS
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reasons

• Weak Headline
• Targeting Was Too Broad
• Grammatical Errors
• Multimedia Was Missing
• Content is Marketing Heavy

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Weak Headline

• Journalists spend 5-10 seconds looking at a
  headline. make Sure you give them a reason to
  read your Press Release.

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Targeting was too broad

• Your distribution strategy did not target the
  right niche of journalists.

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Grammatical errors

• The Press Release may have some grammatical or
  tone related errors requiring too much effort to
  edit.

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Multimedia was missing

• Does your reader identify with the
  characters, who is the hero and can your audience
  relate?

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Content is marketing Heavy

• Your Press Release was not supplemented with
  right imagery or video to make it interesting.

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ss-release-may-not-get-picked-journalists/
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