How SEO will Change in 2019

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How SEO will Change in 2019
As we move through the first half of the new
calendar year, you should be asking yourself a
couple of important questions about your online
marketing efforts. For example, you could ask,
Is SEO going to change in 2019? Experienced
observers of the industry say SEO has changed
each year for the past decade, in small but
significant ways. Its probably going to change
in new and significant ways in 2019, as
well. Once youve learned about the truth, its
essential to know how SEO will change in 2019
- To answer this million-dollar question, you can
begin with the specific elements of search-engine
optimization that are already in use and will
grow in importance as the year goes on. Because
there are millions of active websites out there
you must do all you can to be found easily. Its
as simple as that. And given the numbers are
massive (150 million sites and growing) the
search algorithms are going to be more complex,
and more demanding of White-hat SEO
methods. Focus on What Matters Some of the
important factors you and your SEO Company should
address are voice search, mobile use, video
content, as well as artificial intelligence. One
recent study indicated that 20 of all searches
are now conducted by voice. This percentage will
increase to 50 in the next two years, according
to estimates.
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Voice search has reached the user-friendly
stage in development, so its imperative you
address it in your SEO program. In fact, words
such as Siri and Alexa are common terms among
consumers today. Voice searches will be
conversational in a way that separates them from
the classic typed, in-text search. At this
point, you should be thinking about factoring in
voice search strategy as part of your marketing
endeavor. On the Move Searches made from a
mobile phone have outpaced voice search in the
past couple of years, an element that you must
address while creating and curating content.
Google has, in fact, completed updates to make
mobile-friendliness of sites a ranking factor for
them to appear in search results. Because about
half of all search content is delivered via
smartphone or tablet, its important to work
with your SEO expert to address this ranking
factor. For your small business, this means
optimizing content for mobile users as well as
make your website mobile-friendly. When you are
working with content creators or developing your
own content, remember that the traditional
strategies in SEO wont necessarily deliver the
organic results of the past. Lets Get
Technical Quality content is still going to be a
driving factor in SEO success, but you will need
to focus on the technical status of pages as
well. What does this mean? As the old TV show
stated, Im glad you asked that question.
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In basic terms, you should give increased
attention to all the elements of your sites that
are not content. This is not SEO focused on
keywords. Its a complex process you should
prepare for by working with specialists who can
review and audit your content, and optimize it
technically. People with even a passing interest
in computer technology and related fields have
heard about artificial intelligence (AI) for
several years. In the discussion of SEO success,
its important to understand that AI is already
a factor you should be aware of. Google, for
example, uses this technology to imitate human
behavior, getting valuable information by
imitating engagement of a live person. If the
AI process determines your site is quite usable,
you will probably move up in the search engine
rankings. Site owners, sellers, and service
providers should understand that AI, rather than
scaring you away, should make you focus more on
your perfect prospects. Additional
Ideas/Conclusion As the year progresses, and as
your business moves into 2020, youll probably
find organic listings will gradually be replaced
by a growing number of paid ads on search pages.
As an SEO marketer, youll probably have to
step up your game so to speak.