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MKT 443 Endless Education/newtonhelp.com
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MKT 443 Endless Education/newtonhelp.com

• MKT 443 Week 1 Social Media Presence Paper
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• MKT 443 Week 1 Social Media Presence Paper
• Review the final Social Media Marketing Plan
  assignment that is due in Week 5. Your individual
  assignments each week will incorporate into this
  plan.
• Write a 1,050- to 1,400-word paper that describes
  the social media presence of an organization of
  your choice. (Note It is suggested that you
  choose one organization or a competitor of an
  organization, which will be used as the focus for
  remaining assignments in this course.)

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MKT 443 Endless Education/newtonhelp.com

• MKT 443 Week 2 Top Five Social Media Platforms
  Worksheet
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• MKT 443 Week 2 Top Five Social Media Platforms
  Worksheet
• Complete the Top Five Social Media Platforms
  Worksheet.
• 1. Select your top five social media
  platforms and complete the table in a total of
  350 to 525 words.

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MKT 443 Endless Education/newtonhelp.com

• MKT 443 Week 3 Social Media Marketing in the News
  Analysis
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• MKT 443 Week 3 Social Media Marketing in the News
  Analysis
• Research news media stories and articles on
  social media.
• Identify two news stories or articles that
  illustrate how consumers behave on social media
  and how marketers have responded to that
  behavior.
• Cite both articles at the beginning of your paper
  according to APA formatting guidelines.

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• MKT 443 Week 3 Who, What, Why, When, and How
  Presentation
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• MKT 443 Week 3 Who, What, Why, When, and How
  Presentation
• Create a 15- to 20-slide presentation with
  detailed speaker notes using MicrosoftPowerPoint
  , Prezi, or OfficeMix365. This presentation
  should specify the Who, What, Why, When, and How
  for your chosen companys social media marketing
  and PR strategy plan.

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• MKT 443 Week 4 Social Media and SEO Analysis
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• MKT 443 Week 4 Social Media and SEO Analysis
• Refer to the Week 1 Individual Assignment Social
  Media Presence Paper.
• Discuss the companies chosen by each individual,
  and select two to use for this assignment.
• Identify 1-3 relevant words or terms consumers
  would be likely to use to search for the
  organization.

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MKT 443 Endless Education/newtonhelp.com

• MKT 443 Week 4 Social Media Market Plan Pitch
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• MKT 443 Week 4 Social Media Market Plan Pitch
• Refer back to the Week 3 Individual Assignment
  Who, What, Why, When, and How.
• Locate your response to What actions you would
  like the customer to take.
• Create a 10- to 15-slide Microsoft PowerPoint
  presentation with detailed speaker notes that
  will be used to pitch your marketing plan.

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• MKT 443 Week 5 Newsjack Case Analysis
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• MKT 443 Week 5 Newsjack Case Analysis
• Resource Page 385 of Ch. 22 in The New Rules of
  Marketing and PR.
• Identify a newsjacking opportunity for an
  existing product or service, or research a
  successful newsjacking example.
• Complete the following in 350 to 525 words
• Summarize the relevant news item.
• Assess the organizations connection to the
  news.

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MKT 443 Endless Education/newtonhelp.com