7 Tips to Start an Online Business

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7 Tips to Start an Online Business
Those who want to start an online business. The
answer is here. Read this to start a new venture
in todays digital world.
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How to Start a Business Online

• Identify a need to fill
• Many people are starting an online business
  select the product first, without assessing the
  market for it. This is a definite mistake, and
  you should do the other way round.  Select a
  market and identify a need therein. Do online
  market research and find people (or groups of
  people) who are looking to find out a solution
  for a particular need.
• You may visit online forums to find peoples
  queries and to see whether they are getting any
  solutions for them. Also, search for those
  keywords/problem statements searched by a lot of
  people but not many sites/companies are competing
  to fill the demand.
• Do a competition survey to find out who your
  competitors are and what their strategies are to
  meet the demand. Assimilate all the information
  and create a product to fill the identified need
  for the market.

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2. Write an effective sales copy Design an
effective sales copy that keeps the visitors
interested throughout the selling process and
till the time they buy the product. Make the
visitor understand how your product can solve his
need or can make his life better in a unique way.
Keep in mind the following points- 1 Use a
captivating headline to arouse user interest 2
Describe the problem solved by your product 3
Showcase testimonials/reviews from satisfied
users of your product 4 Make an offer with a
strong guarantee 5 Create urgency and ask for a
purchase
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3. Build and design your website Once you have
nailed down your market and the product, its
time to make your online presence with your
website. Remember you need to keep it simple,
yet, inviting as you have merely a few seconds to
make that long-lasting impression on your
potential customers. Keep the below-mentioned
points in mind- Your website will do the selling
for you. Make it engaging and professional
enough Your navigation should be easy and clear
enough Include an opt-in offer so that you can
get the email or any other address to communicate
the customer The customer should not need more
than 2 clicks to land on the payment page Make
the online purchasing process hassle-free.
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4. Drive targeted customers to your site through
search engines Use pay per click (PPC)
advertising as its the most efficient way to
draw traffic to a new site. PPC ads appear
immediately on the search pages, and they also
make it possible for you to test and discover the
best keywords, selling approaches and prices. You
can then distribute the identified keywords in
your copy and code and throughout your site. This
will improve your rankings in the search results.
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• 5. Build an expert reputation for your site
• People are always on the lookout for quality
  information on the internet. Provide information
  for free, and you will experience a better inflow
  of traffic towards your site. But, do not forget
  to include a link towards your site, along with
  these pieces of information. The following points
  will be useful for you-
• Create useful contents in the form of engaging
  articles/videos and distribute through social
  media platforms/online article directories.
• Be actively involved in social networking sites/
  industry forums where your target customers freak
  out frequently.
• Insert share with your friend links on
  high-value contents published in your website.

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• 6. Turn visitors into buyers through email
  marketing
• In one of our previous sections, we talked about
  creating an opt-in offer for your visitors, which
  can prove to be one of your most valuable assets.
  With the help of this, you have received
  permissions from your subscribers and customers
  to send emails to them. This means-
• You have got a chance to develop a long-lasting
  relationship with your potential customers
• You can measure their response accurately
• You can use the immense power offered by email
  marketing which is more targeted, more effective
  and cheaper than television and print
  advertising.
•    A visitor who opts into your email list is by
  himself perfect lead. Email is the most effective
  tool to build on that lead any day.    

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• 7. Use the power of upselling and Back-end sales
• One of the most eseential online marketing
  strategies is to work on the lifetime value of
  each and every customer. Researches have shown
  that about 40 of your one-time' customers are
  more likely to purchase from you again if you do
  a proper follow-up with them.  Closing the first
  sale on a positive note is by far the most
  difficult part (most expensive too!).Therefore,
  it's highly imperative for you to build on your
  first sale and use the power of upselling and
  back-end sales to make your customers buy again
  and again from you. Be mindful of the following
  points-
• Offer them products to complement their
  original buy from you
• Provide them loyalty coupons which they can
  redeem in subsequent visits
• Invite them to customer loyalty events and make
  them feel valued.

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THANKS