Top 8 Analytics tools - PowerPoint PPT Presentation

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Top 8 Analytics tools

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Web analytics is use for the track and measuring web traffic and goal and also for business and market research, and to assess and improve the effectiveness of a website. It can help you track your digital marketing effectiveness. for more information Visit . – PowerPoint PPT presentation

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Title: Top 8 Analytics tools


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Top 8 Web Analytics Tools
  • By Softqube Technologies

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What is the use of Web Analytic Tools
  • Web analytics is the measurement, collection,
    analysis and reporting of web data for purposes
    of understanding and optimizing web usage.
  • However, Web analytics is not just a process for
    measuring web traffic but can be used as a tool
    for business and market research, and to assess
    and improve the effectiveness of a website.
  • Web analytics applications can also help
    companies measure the results of traditional
    print or broadcast advertising campaigns.
  • It helps one to estimate how traffic to a website
    changes after the launch of a new advertising
    campaign.
  • Web analytics provides information about the
    number of visitors to a website and the number of
    page views. It helps gauge traffic and popularity
    trends which is useful for market research.

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1 Google Analytics
  • Google Analytics is one of the most commonly and
    widely used free web analytics tool.
  • Google Analytics is used track and analyze the
    web traffic data by generating a report that
    provides information about visitors, content,
    traffic sources etc. of a website.

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2 Woopra
  • A real-time website analysis tool, Woopra is a
    platform which is used primarily by sales and
    marketing companies to provide aggregated
    customers analytics report.
  • This tool offers a live chat feature that enables
    the user to interact with the customers in
    real-time. Besides this, the WP plugin allows the
    user to keep a track of blog posts, searches and
    comments.

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3 Clicky
  • Clicky is amongst one the most powerful tools
    that offers a link report that depicts all
    external websites sending traffic to your
    website. This tool is considered almost as good
    as Google Analytics.
  • Clicky is amongst one the most powerful tools
    that offers a link report that depicts all
    external websites sending traffic to your
    website. This tool is considered almost as good
    as Google Analytics.

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4 Chartbeat
  • Chartbeat Web Analytics tool gives the user
    complete in-depth information about how the users
    are getting engaged with the websites content.
  • A real-time data analytics tool, Chartbeat helps
    you to make swift decisions about your website
    based on the user-content interaction.

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5 Mint
  • A self-hosted Web Analytics tool, Mint reflects
    data collection features as that of Google
    Analytics.
  • Mint is a customizable tool that tracks basic
    statistical facts such as traffic trends, popular
    pages, searches etc. And has a pleasant interface.

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6 KISSmetrics
  • KISSmetrics is one such Web Analytics tool that
    is not merely restricted to website visitors
    statistics but also helps to acquire and retain
    the customers by analysing the engaging
    behaviour.
  • KISSmetrics provides comprehensive real-time data
    that enables you to improve upon the conversion
    rates.

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7 UserTesting
  • UserTesting offers a unique platform to gather
    information about the website users.
  • This tool allows the user to capture the activity
    performed by the user and record it on the form
    of a video.

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8 MouseFlow
  • MouseFlow is that Web Analytics tool that is a
    combination of two other Web Analytics tools viz.
    Crazyegg and UserTesting.
  • By implementing this Web Analytics tool, the user
    can watch the video of the users that interact
    with your website, as well as view heat maps to
    see the effect of changes you have made on your
    page.

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Our SEO Project Flow
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The details of the project timeline
With this timeline, clear transparency is created
between our-self and the client he is aware of
what will happen next and when it will happen,
giving the client exactly what they want in the
defined timeline.
Many SEO projects fail due to the expectations
being unrealistic about time and result achieved.
Softqubes project timeline is a way of measuring
all the activities in sync to the timeline making
sure of the positive outcome.
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  • Softqube has always been customer centric, hence
    we have designed an SEO Project Time Line, which
    will help both the client and the company to be
    on the same page, as far as the achieving the
    results is concerned.

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Contact Us
Lets make somethingawesome together!
sales_at_softqubes.com
https//www.softqubes.com/
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