Business Plan

1
Jasmin
7
The Business Plan
For
Antibacterials
Absolute Chemical Bangladesh Ltd.
By
Md. Litan Mia Sr.DM, Sanofi BD Ltd.
2
Contents / Order of Presentation

• Executive Summary
• Current market analysis
• Jasmin-7- Offering..
• Key essential tasks to do
• Product Development Strategies/Methods.
• Marketing, Sales Distribution Strategies.
• HR Model Organogram of the Organization.
• Compensation system/Policy
• Financial Considerations Time lines
• Concluding remarks.

3
Executive Summary

• Introduction- Absolute Chem Ltd. is one of
  the first growing established consumer products
  manufacturing marketing company as Jasmin-7
  brand in Malaysia. Some of this products also
  have been importing marketing in Bangladesh
  mainly Barisal area from few years ago. Based on
  unique advantages benefits of Jasmin-7 brands
  already been popular in Barisal area. Top
  focusing Products are- Liquid detergent, Toilet
  cleaner, Hand wash, Glass cleaner, Floor cleaner,
  Dish wash Body Shampoo. Currently above
  products market size in Bangladesh are 2800 core
  per year with 15 growth.

4
Executive Summary

• Introduction- Considering the market size
  growth rate, The manufacturing plants of
  Absolute Chem (BD) Ltd. has already
  established in Mothbariya-Pirojpur ready to
  produce Jasmin-7 for Bangladesh market. The
  aims of the company to create revolutions and
  capture value by satisfying consumers as per
  their wants, needs demands in Bangladesh
  market. Target market of the Company are- Liquid
  detergent in laundry detergent powder Bar, Body
  Shampoo in place of Beauty Bar, Toilet cleaner,
  Hand wash other household cleaning agents.

5
Executive Summary

• Introduction- Absolute Chem (BD) Ltd. wants
  to one of the top leading company as Jasmin-7
  brand in mentioned consumers market in
  Bangladesh. Already 75 laundry soap market has
  convert into detergent powder based on some
  benefits of detergent powder over laundry soap.
  Now the time for Jasmin-7 to create an example
  booming news by diverting the market of laundry
  detergent powder soap (1665 crore) into Liquid
  Detergent through its consumer friendly
  advantages benefits over conventional market in
  Bangladesh. Another opportunity in Beauty soap
  market (720 crore) for Body Shampoo.

6
Executive Summary

• Mission Statement
• Absolute Chem (BD) Ltd. wants to enhance
  satisfaction quality of life of the people of
  Bangladesh through world class products (
  Jasmin-7 ) by technological advancement, Ethical
  Judgement Innovation with affordable price.

7
Executive Summary

• Vision Objectives of Absolute Chem (BD) Ltd.

? 1. Create Capture Value of Liquid Detergent
( Jasmin-7 ) in plane of detergent powder soap
to be the leader of laundry detergent market in
Bangladesh. ? 2. Maintain consistent quality of
the products services with responsible
application of KSA technology. ? 3. Ensure
consumers satisfaction, compliances and also
committed to enhance quality of life. ? 4.
Establish strong bonding between Jasmin-7
Consumer based on quality Trust.
8
Executive Summary

• Vision Objectives of Absolute Chemical Bd.
  Ltd.

? 5. To be consumers health care partner
depending on antibacterial action of Jasmin-7,
not only cleaning agent. ? 6. Committed to
improve the quality, satisfaction motivation of
its employee, suppliers distributors. ? 7.
Establish Jasmin-7 as a family every employee
of the organization as its member. Creating
learning environment empowering through
Innovation. ? 8. Provides satisfactory
products quality service as per consumers
need, wants demands with more economic price of
Jasmin-7 brands.
9
Executive Summary

• Values of Absolute Chem (BD) Ltd.
• Values
• ? 1. Complacence
• ? 2. Reciprocity (Benefits are higher than the
  Costs)
• ? 3. Trust
• ? 4. Innovation
• ? 5. Improvement (Consumer focused Products)

10
Executive Summary

• Slogan of Absolute Chem (BD) Ltd.
• Slogan
• ?1. No more detergent Powder or Bar,
• Jasmin-7 is your trust forever.
• ?2. Jasmin-7 committed for your
• Cleaning, Shining healthy family Partner
  .

11
Current Market Analysis
12
Current Market Analysis in BD

• Total Approx. market value 2800 Cr/Y.
• Products wise break down are as-
• Laundry Detergent with 15 Growth 1665 Cr/Y.
• Detergent Powder (75) 1250 Cr/Y.
• Laundry Soap (25) 415 Cr/Y.
• Beauty Soap Market in Bangladesh 720 Cr/Y.
• Toilet Cleaner Market in Bangladesh 185 Cr/Y.
• Hand Wash Market in Bangladesh 75 Cr/Y.
• Glass Floor Dish wash Market 155 Cr/Y.
• 75 user of above products are female

Continuing.
13
Company wise Market Share in BD.
? Total Market Size of relevant products in
Bangladesh is about 2800 BDT crore/Year. ?Unilev
er is the market leader enjoying 45 market
Share (About 1260 BDT cr / year).
Continuing.
14
Detergent Powder Bar Market
Market Value1665 cr./Year.
Continuing..
15
Annual Market Value Share Of Beauty Bar in
Bangladesh
Continuing..
16
Toilet Cleaner Hand wash Market
Continuing.
17
SWOT Analysis of Jasmin-7
(Benefits)
18
Jasmin
7
Anti-bacterials
Offers..
Liquid Detergent
Toilet Cleaner
Hand Wash
Floor Cleaner
Dish Wash
Glass Cleaner
Body Shampoo
Continuing
19
Products 4 Ps of Marketing
(People)
Continuing..
20
Types of Consumer Products
21
Key Essential-Primary Task to do

• As its a new organization, some important task
  are-

? 1. Set up short term and long term goal /
objectives of the organization. ? 2. Formulate
proper policy strategy for Marketing, Sales,
Distribution budget. ? 3. Human Resource
Planning as per goal / objectives of the
Organization and required manpower according to
the organogram. ? 4. Set up Job grade,
Compensation policy, Salary mid point of every
position based on attributes, Competencies (KSA)
performance appraisal policies .
22
Key Essential-Primary Task to do

• As its a new organization, some important task
  are-

? 5. Job analysis / Job contents of every
designation set up Job description Job
specifications. ? 6. Develop software or
purchase software for accuracy in every step,
data preservation, report generation etc. ? 7.
Develop circulation for recruitment selection
process to find out required manpower. Training
initiatives process. ? 8. A standard format
for customer poll creation, various market
information collection, Market segmentation,
Types of customer selection, Target market
product positioning.
23
Key Essential-Primary Task to do

• As its a new organization, some important task
  are-

? 9. Formulate a order sheet that will help to
collect order quantity as well as shelf quantity
to know actual consume quantity by consumer in
each day. ? 10. Competitive Bonus or discount
offer to take attention of the customer/supplier
for penetrating in the market as a new products
by strongly monitor competitors activities . ?
11. Develop Supply chain management policy
Distributor management policy. ? 12. Find out
employee motivators, ensure job satisfaction
job security.
24
Key Essential-Primary Task to do

• As its a new organization, some important task
  are-

? 13. Incentives policy to encourage every step
in Sales Marketing department. This policy may
run through frequent changing process as per
objectives, situation competitors state. ?
14. Initiatives for harmonious relationship
within the employee of the organization, create
sharing learning environment. ? 15.
Promotional campaign, types duration of
campaign (Free campaign, promotional activities,
Leaflet, household campaign, awareness,
advertisement in print electronic media, Bill
board etc. ? 16. COGs, ROI Break even
analysis. Continuing as per market situation
competitors activities.
25
New Product Development
Definition Development of original products,
product improvements, product modifications, and
new brands through own R D efforts that opens
an entirely new market or replaces an existing
product.

• Challenge's
• New products can be obtained via acquisition or
  development.
• New products suffer from high failure rates.
• Several reasons account for failure.

Continuing..
26
Major Stages in New-Product Development
Continuing
27
Product Life-Cycle Strategies
PLC Stages has five stage

• Product development
• Introduction
• Growth
• Maturity
• Decline

Continuing..
28
Products Life cycle stage
Continuing..
29
Marketing Strategies Introduction Stage

• Product Offer a basic product
• Price Use cost-plus basis to set
• Distribution Build selective distribution
• Advertising Build awareness among early
  adopters and dealers/resellers
• Sales Promotion Heavy expenditures to create
  trial
• Cont..

30
Marketing Strategies Growth Stage

• Product Offer product extensions, service,
  warranty
• Price Penetration pricing
• Distribution Build intensive distribution
• Advertising Build awareness and interest in the
  mass market
• Sales Promotion Reduce expenditures to take
  advantage of consumer demand.
• Cont..

31
Marketing Strategies Maturity Stage

• Product Diversify brand and models
• Price Set to match or beat competition
• Distribution Build more intensive distribution
• Advertising Stress brand differences and
  benefits
• Sales Promotion Increase to encourage brand
  switching.
• Cont.

32
Marketing Strategies Decline Stage

• Product Phase out weak items
• Price Cut price
• Distribution Use selective distribution phase
  out unprofitable outlets
• Advertising Reduce to level needed to retain
  hard-core loyalists
• Sales Promotion Reduce to minimal level.

33
Marketing, Sales Distribution Strategies

• Marketing Plan at a glance -
• Situation analysis, SWOT analysis, Segmentation,
  Targeting, Product Positioning, Develop Short
  term long term marketing goals, Marketing
  Tactics -Advt. public relations, Sales
  Strategies.
• New Product Launching -
• Focus on consumers not products, KOL remarks, Be
  revolutionary, Event, Take pre-order, Product
  as per consumers wants.

Continuing.
34
Marketing, Sales Distribution Strategies

• ? Promotion of a new Product-
• Exclusive FAB, Social media contests, E-mail
  marketing, Facebook ads, In store Promotion, Host
  an event, share consumers review.
• ? Selling of a new Product -
• Listen, Learn Educate about future market
  Build up reputation Identify ideal consumer
  customer.
• ? Counselling with the buyer -
• Share your love of the product, Anticipate
  consumers motivation, Ice-breaking with
  consumer, Converts consumer motivation into FAB
  of product, Honesty with products Challenge
  status QUO, Find show your value, time to
  consider).

Continuing.
35
What is Marketing? All Together
36
Branding Strategy Building Strong Brands

• Brand represents the consumers
  perceptions and feelings about a product and its
  performance. It is the companys promise to
  deliver a specific set of features, benefits,
  services, and experiences consistently to the
  buyers

37
Understanding the Marketplaceand Customer Needs

• Market offerings are some combination of
  products, services, information, or experiences
  offered to a market to satisfy a need or want
• Marketing myopia is focusing only on existing
  wants and losing sight of underlying consumer
  needs

Customers Value and satisfaction
Marketers-Set the right level of expectations,
Not too high or low.
38
The Promotion Mix

• Major Promotion Tools

39
Retailing

• Types of Retailers
• Organizational Approach

40
Retailing ( Product line )
41

• Retailing (Retailer Marketing Decisions)

Retailing Promotion
42
Forms of Direct Marketing
43
Wholesaling

• Wholesaling includes all activities involved in
  selling goods and services to those buying for
  resale or business use.

Wholesale Types- Merchant, Agents/Brokers,
Branches/Office.
44
Wholesaling

• Wholesaler Marketing Decisions

45
Steps in Developing Effective Marketing
Communication
46
Steps in Developing Effective Communication

• Marketers seek a purchase response that results
  from a consumer decision-making process that
  includes the stages of buyer readiness

47
Marketing Logistics and Supply Chain
Management

• Nature and Importance of Marketing Logistics

48
Channel Behavior and Organization

• Multichannel Distribution System

49
The Nature and Importance of Marketing Channels

• Number of Channel Levels

50
The Nature and Importance of Marketing Channels

• How Channel Members Add Value

51
Services Marketing
52
Customer Service Strategy
53
Public Relations

• Major Public Relations Tools

54
Advertising

• Developing and Advertising Programs

55
Online Marketing

• Designing Effective Web Sites (The Seven Cs)

56
Products Promotional Plan
Continuing..
57
New Product Lunching Planning
Continuing.
58
Market Segmentation
59
Market Segmentation , Targeting Product
Positioning
60
Strategic Planning
Strategic planning is the process of developing
and maintaining a strategic fit between the
organizations goals and capabilities and its
changing marketing opportunities

• Steps in Strategic Planning

61
Companywide Strategic Planning
62
Marketing Strategy and the Marketing Mix
63
Business Markets
64
Business Buyer Behavior

• The Model of Business Buyer Behavior

65
Business Buyer Behavior

• The Buying Process

Buying Factors-
66
Marketing Information System
67
Differentiation and Positioning

• Factors different to Promote

• Value proposition is the full mix of benefits
  upon which a brand is positioned

68
Sustainable Marketing

• Meeting needs of consumers while preserving the
  ability of future generations to meet their needs
• Figure 20.1

69
Designing a Customer-Driven Marketing Strategy

• Marketing Management Orientations

70
Strategic Advantages
71
Managing the Marketing Effort

• Marketing Analysis SWOT Analysis

72
Competitive FAB
Product Feature 1 Feature 2 Feature 3 Feature 4 Feature 5
Liquid Detergent ? ? ? ? ?
Toilet Cleaner ? ?
Hand Wash ? ? ?
Body Shampoo ? ? ?
Dish Wash ? ? ?
Floor Cleaner ? ? ?
Glass Cleaner ? ?
73
Sales Operating Planning Process
74
Why New products fail to Capture Market Share
75
Social Criticisms of Marketing

• Marketings Impact on Individual Consumers

76
Organogram ( Jasmin7 )
Coordinator, Staff
Manager (Finance Accounts)
AGM(Production, System, Supply Chain)
AGM(Technical, Plant Infrastructure)
Manager (HR Admin)
NSM/SM/DSM
Marketing Manager
Manager (IT)
RM/ZM/AM
Ast. Manager 1.Tax,VAT,Benefit 2.Accountent 3.Fin
ance
Manager (Production , Chemist Supply Chain)
Assist. Manager 1. RSTDHRIS 2.
PayrollCompPA 3. AdminComplLR 4. Legal
Support.
Manager Engineer
Brand Manager Manager ( Advert.
Communication)
TM(Supervisor Distributor/ Cashier)
Officers
Ast. Manager
Ast. Manager
Assist. Manager (1. Assist. BM 2. App. Service)
Officer 1.Application Service 2.Data entry
Customer Care
Ast. Manager 1.Analyst /Report 2.Data Entry
SR/SO(6-8) (Delivery Man, Driver)
Supervisors
Officer
Prod. Workers
Continuing
77
Sourcing (HR) Strategies
78
Strategic HRM Model
79
Compensation Policy System

• Salary structure are an important component of
  effective compensation programs.
• A well-designed salary structure allows reward
  performance skill development of the employee.
• Need to conduct a survey on salary other
  benefits of similar other organization in
  Bangladesh for determining attractive salary
  package.
• Employees formal base salary structures, range
  need to review it annually.
• Unique salary structures for every grade
  position, but may varying other
  allowance(TA,DA,C/A) by geographical location.
• Salary range spreads mid-point differentials
  vary significantly by job level. Incentives needs
  for sales, production marketing.

80
Job Level salary range
SL NO Job Level Designated Person Salary range
01 Board of Director Chairman, Director
02 Top - Management MD/CEO/Advisor/ GM/DGM AGM
03 Mid - Management Manager/NSM/SM/DSM/RM Brand Manager
04 1st Line Manager Assist. Manager/ZM/AM/ TM/Coordinator Supervisor.
05 Lower Level staff Worker Officer/PPO/SO/SR/ Driver/ Staff/ pion Others
81
Compensation System in different level
SL Designation Grade Salary Mid Point Pay differential No of Post Curret post Compensable Factors
01 Chairman/Director 1A 1D KSA, How education result
02 MD/CEO/Advisor 2A 2D Experience level Uniqueness
03 GM/DGM/AGM (2) 3A 3F Effort, Physical effort Job level
04 Manager/NSM/SM 4A 4D Mental effort Comfort Sector
05 Br Man/DSM/RM 5A - 5D Judgement Decision/-
06 Asst. Man/ZM/AM / TM/ Supervisor 6A 6C Responsibility Internal business Consequence of error
07 Coordinator 6A 6C Degree of influence
08 Officer/PPO/SO/SR 7A 7D Supervisory Responsibility
09 Driver/Support 8A -8B Independent Action
10 Worker/Staff/Pion 9A 9D Machinery /Equipment
11 Day Labor Contractual Confidentiality/Risk/Comfort
Total Post Direction taken/given (level).
82
Financial Compensation Policy

• Attractive Basic Salary as per job
  grade/Monthly.
• House rent (0.00 of basic) Monthly.
• Medical Allowance Fixed as per job
  grade/Monthly.
• DOM Service Fixed as per job grade/Monthly.
• TA/DA/CA/Fuel as per actual/Fixed as Grade
  said.
• Bonus 2 basic/ Annually in 2 festive.
• LFA Fixed as per job grade/Yearly.
• Incentive Monthly/ quarterly ( Sales,
  Production Marketing) as per policy.
• Profit bonus Yearly as per BOD decision.
• Provident fund (T C),Medical health
  insurance, leave encashment for permanent
  employee, Gratuity(TC).
• Mobile bill/allowance/per month as fixed as
  grade.

83
Non-Financial Compensation

• Work environment/ Organizational Culture.
• Job Satisfaction/ Motivation.
• Be a proud member of organizational family.
• Sharing / Learning Training opportunity.
• Proud member of create revelation.
• Remuneration as per KSA Competencies.
• Yearly salary structure Grade review policy.
• Social Value, reputation Acceptance

84
Financial Considerations Time Lines
  2018 2019 2020 2021 2022
Revenue
COGS
Gross Profit
Oper Exp
Net Income
Continuing.
85
Financing Break Even Analysis
Break-Even TR TC
Revenue

Variable Cost
Units Sold

Total Fixed Cost

Price per Unit Var. Cost per Unit
B/E(Quantity)
Continuing
86
Startup Budget/Use of Proceeds
First year Budget Cost
Salaries 0.00
Repairs maintenance 0.00
Local Advertising 0.00
Marketing 0.00
Accounting and legal 0.00
Rent 0.00
Internet Telephone 0.00
Equipment Others 0.00
Domain (Software) 0.00
Total 0.00 BDT
Continuing.
87
Timeline of Milestones
2018
2019
2020
2021
Dec
Mar
June
Sep
Dec
Jan
July
Dec
Jan
June
DEC
Product Development Product Test Introduce 1st
Financing Product Sales (1st phase) Product
Sales (2nd Phase) Break Even/ 2nd
Financing Product Sales (3rd Phase) 3rd Financing
Oct
Continuing..
88
Value-Added Milestones Timeline
1st Financing analysis BDT (Fixed Costs,
Variable Costs, COG)
3rdFinancing BDT (Costs, ROI,NI, NP )
2nd Financing BDT ( ROI, Various Costs, NI )
2018
2021
2019
2020
Break-even Sales Milestone (Product 2nd Phase)
Product Development Milestone
Product Sales 1st Phase
Test Introduce Milestone
Sales Milestone Product 3rd Phase
89
Concluding Remarks

• Just I want to remind you that
• Current market has huge opportunity.
• FAB of Jasmin7 may able to fulfill consumers
  demand.
• Consumer will trust satisfy based on product
  quality.
• Jasmin7 committed to enhance the quality of
  people of BD.
• Market need innovation of Jasmin7 create
  Revolution.
• Training initiatives also create value of
  Jasmin7.
• Able to meet its goal in very shortest possible
  time.
• Yes, This is the time for Jasmin7 to create
  Revolution that day is very closer to be one
  of the Top leading consumer company in
  Bangladesh.

90
Time to say Good bye..

• Most of the Manager says that, 90 Employee
  left the organization because of financial
  benefits. But
• Survey with 22000 out going employee says that,
  They have Left mainly superiors behavior,
  Culture evaluation Process.
• Turnover Costs management are Vital issue.
• Respected Board of Directors-
• Last but not the least.
• Finally Jasmin7 wants to say END as -
• E Encourage
• N Nation for
• D Development their quality life.
• 
  
  Continuing.

91
Time to say Good bye..
Wishing your, bright, happier Successful
Tomorrow. By Md. Litan Mia Mob-01915399669