Linkedin advertisement

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LinkedIn Advertisement

• By Victorious Digital
• Best digital marketing training institute in pune

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Overview

• LinkedIn is social platform, but every platform
  have different agenda. It is to build
  professional network. Where you can showcase your
  skills expertise. It is applicable for both,
  individual as well as company. You can increase
  followers of your company by creating company
  page and posting valuable content to community.
• Ex. If I am providing digital marketing courses
  in pune, I will create company page of my
  institute and will provide relevant information
  to user.

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LinkedIn Organic

• LinkedIn organic consist of free part of
  promotion. Where we promote our self, our company
  page purely based on creativity.
• First part is updating my profile includes
  skills, education, expertise. So that when any
  employer, company is looking for potential
  candidate your profile will match with their
  requirement.
• Second part is increase your connection on
  LinkedIn which are relevant to your profession
  which might open up future opportunities for you.

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Continued.

• Third part is exposure to larger audience, it can
  be achieved through joining different groups and
  contributing to those group by posting
  knowledgeable information.
• Like previously said, if I have digital marketing
  institute , I will join relevant group of digital
  marketing to gain knowledge from group as well as
  for posting updates in digital marketing.

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LinkedIn Advertisement

• To run ad campaign you will require company page.
• The get started you need to follow given
  sequence-
• (name, currency, company page selection for which
  ad will run)

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Continued.

• Then follow-
• There are Four ads type that can be done in
  LinkedIn and they are as follow-

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Type of ads

• Sponsored content- where you dont need to create
  new content for post. You have to select
  previously posted content on your company page
  and just promote it.
• Text ad- Text ad is simplest form ad. In text ad
  you will require only headline and some
  description for ad.

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Continued.

• Dynamic ads- In dynamic ad we need to create
  whole new content for ad, as in this type you can
  not fetch content from previous post. You will
  need image, text, headline, description,
  call-to-action button.
• Inmail ad- Inmail ad used to send personalized
  msg to your target audience. These ads directly
  placed in users LinkedIn inbox.

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Objective of advertisement

• To gain followers for company page
• To post jobs
• To do lead generation for business
• To get traffic to company page or website

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Insight Tag

• Insight tag give in depth campaign reporting what
  it share, url page view, ip address, browser and
  devices etc.
• Insight tag will generate one code upon setup,
  you just need to place that code in your website.