5 Tips to Writing A Compelling LinkedIn Summary

1
5 Tips to Writing a Compelling LinkedIn Summary

• By Jerry Nihen
• http//www.jayninelessons.com

2
A compelling LinkedIn summary has the potential
to really set your LinkedIn profile apart from
your competition. Recently I have been spending a
lot more time on LinkedIn, and I really like how
they have stepped up to the plate and offered a
great B2B social networking platform.
3
That being said, Im seeing a lot more marketing
mistakes made by LinkedIn users than any other
social networking website, starting with the
summary or the biography you are allowed to
write about yourself.
4
5 Tips For A Quality LinkedIn Summary
5
1. Write From the 1st Person The biggest
mistake Ive seen is someone writing a company
biography, rather than an actual self written,
down-to-earth summary about themselves.
6
Keep in mind, your LinkedIn profile is promoting
YOU as a professional, and your LinkedIn summary
should be written as such.
7
2. Have a Format A successful LinkedIn summary
follows a very basic, three part format
8
First, introduce yourself and talk about who you
are. Make people see you as an interesting
person, not a faceless company. Talk about how
you came to where you are today.
9
Secondly, talk about who THEY are, meaning who do
you help? Write a description of who your target
client is (subtly it key here).
10
Finally, finish by talking about what you offer.
Dont give away everything here, just talk about
what you mainly do, and how people can benefit
from it. Finish off with a couple of forms of
contact (like a phone number and email address)
people can reach you on.
11
3. Multiple Businesses? Have a Different
Structure If you are involved in multiple
things, use the same method as above but separate
your businesses when you get to step two and
three. A very basic, paragraph style layout is
clutch.
12
4. Use Keywords Integrate keywords that your
target market would type into Google to find you.
Do this tastefully. If someone is looking for
your niche, these keywords will stand out to them.
13
5. Invite Them Finally, invite them to connect
on LinkedIn! Its important to always be growing
your network, as LinkedIns search feature is
VERY connection driven.
14
Implement those tips into your summary, and
youll have a much more professional looking
profile.
15
Interested in learning the TRUTH about growing
your social followers and fans online?Check
outhttp//www.jayninelessons.com/freetraining
for your FREE report that reveals the number one
secret to SUCCESS with social media marketing
campaigns
16
Jerry Nihen is a Social Networking Consultant
that has worked a wide variety of businesses and
individuals that have launched successful social
media strategies and campaigns.