Questions to Select Best PR Agency

1
5 Questions to Ask for Choosing the Best Digital
PR Agency

• https//searchmarketing-tips.blogspot.com/2019/01/
  5-questions-to-ask-for-choosing-best.html

2
What Kind of PR Marketing Agency are You?

• The first rule of the thumb is to understand
  which kind of agency you want to hire. For
  instance, you may want to opt for a big agency, a
  local agency, traditional or global agency. It
  strictly depends on your business objectives and
  your budget. This takes us to the next pointer.

3
What is Your Budget?

• The next step is to determine a budget quite
  early on. This will help you set an expectation
  and you can search agencies that can work with
  the budget without overstepping it. It will also
  help you set realistic expectations for the
  agencies who are going to pitch to you. This is
  how you can land an agency that can deliver
  within your budget.

4
What Are Your Strengths?

• A PR agency working in the digital sphere needs
  to have certain USPs, which will determine
  whether or not they are fit for your projects or
  not. This is why, you need to ask them about
  their strengths, their value propositions and how
  they can work towards increasing your brands
  awareness and image online. 

5
Who is Going to Handle Everything?

• When you hire a PR marketing agency, it is also
  necessary to know who all will be working on the
  team or handle everything for your firm. For
  instance, they may assign one team to handle paid
  media while the other can be used to handle mixed
  media. In both the cases, you need to be aware of
  who all are going to be on the campaign.

6
Do You Know About Our Products/Services/Technologi
es?

• An agency that has done its homework is
  definitely the best agency that is going to work
  for you. It is a good sign when they already know
  about your products/services or other offerings
  as that will help them create more effective
  digital PR strategies in the long run.
• These are some of the basic questions that you
  need to ask the digital PR agency before hiring
  them. For more write-ups on similar topics, keep
  a tab on this space.