how to design a vitamin brochure

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how to design a vitamin brochure

• By
• https//www.vitamixlabs.com/

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• When designing a vitamin brochure youre faced
  with the difficult task of getting your selling
  points across to potential customers within a
  very small space.  Much like articles on the
  Internet, most people will only read one or two
  paragraphs before moving on to something else,
  and in the case of a brochure, the next stop is
  probably the trash.  Like many things in life,
  less is definitely more, and if you can tell your
  consumer a compelling story about why they need
  your product with just a few paragraphs and
  pictures, youre likely to land a sale.
• Determine Your Audience and their Interests
• Who would purchase this product?. Who would
  benefit the most from taking it?  Are they young
  or old?  Blue collar or white collar?  Are you
  trying to sell supplements to body builders?  Or
  is football season coming up and are you trying
  to market protein powder to local teams?  Whoever
  your audience is, adapt the theme and tone of
  your language accordingly.

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• To engage your audiences attention, include one
  or two images on the cover of your brochure along
  with several catchy phrases.  For instance, if
  you are selling a body building supplement you
  can place an image of a body builder alongside an
  image of your product with short list of
  questions designed to draw your reader in.  What
  to lose weight?  Build muscle?  Make every minute
  of your work out count?  Questions like this
  tease the reader and make them want to read more.
• If you need some inspiration for catchy
  headlines, cruise over to Yahoo News, AOLs
  homepage, or just about any celebrity gossip
  website.  Whether the articles offering to show
  you this summers hottest celebrity bodies, who
  the latest politician in rehab is, or why the a
  certain sports team will likely dominate this
  year each article promises to impart some
  scintillating token of information in exchange
  for you attention for just a brief period of
  time.

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• Include Rich Information that is Short and to
  the Point
• Tell them why your product is Amazing! Just
  imagine that youre sitting with a potential
  customer, ready to make a sale, but you can only
  use four sentences to extol the benefits of your
  product.  In reality, you can write much more
  than that in your brochure, but the point is
  to keep it brief and easy to absorb.  This is
  especially important if you have your brochures
  at a venue like a gym where potential clients are
  likely to flip through the brochure during the
  two minute walk to their car, before tossing it
  on their seat and moving on to other things. 
  Because you only have a brief period of time to
  impart you information to the customer, pictures
  are often useful.  Just remember to use them in
  moderation or youll end up a photo album that
  detracts from the text.
• The actual text of the brochure should be
  descriptive, employing adjectives that play up
  the strength of your product.  Instead of saying
  that Vitamin-E can improve your skins health,
  talk about what it does specifically for the
  consumer, stating Vitamin-E is a natural product
  that revitalizes and rejuvenates skin for a firm,
  youthful look.  Remember, your brochure is there
  to communicate everything you would if you only
  had a few minutes to talk up your product.

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• In the text, be confident about your product. 
  Assume that you will make the sale, and dont use
  weak words like if or maybe (i.e. if you buy
  this then). Get excited about your product and
  let this show through in your writing. Remember,
  if youre bored writing the text for your
  brochure, your readers are probably going to be
  just as bored reading it!  To hold the readers
  interest, keep the text conversational and
  casual, not stuffy and academic. Just like a
  normal conversation, its ok to use a little
  humor to pump up the energy of the text (but stay
  away from the knock-knock jokes).
• Be Kind to Your Readers Eyes
• Once youve created the text for your brochure,
  its time to move on to the nitty-gritty of
  brochure making starting with the look of the
  text itself.  When selecting a font your
  number-one priority is readability.  While that
  really amazing graffiti font might look
  interesting on an art poster, its worthless if
  your audience cant figure out what it says.  If
  it seems too busy, then it probably is keep the
  point size under between 10-12 point font.  To
  minimize distraction try to use no more than
  three type faces, and dont use more than one
  text alignment.  Also, make sure that the text is
  clearly distinguishable from the background.  How
  many times have you been reading an article and
  had to squint to decipher a sentence that has
  been absorbed in the shadow of a picture it
  crosses?  Formatting like this is distracting
  from the overall message, and in a brochure
  youll lose one of your valuable selling points.

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• After youve completed your brochure, take a step
  back and really look at it.  Would you take the
  time to read it if it was presented to you?  Is
  there anything that you could improve on?  Show
  your friends and family and ask them what they
  think.  Its better to put your ego aside and
  find out ahead of time if you dont have a
  compelling brochure rather than to spend your
  hard earned cash and discover its a flop.
• When youre ready to actually put together
  the layout of a brochure you can turn to one of
  the hundreds of brochure companies listed on the
  internet for publication or take one of the lower
  cost do-it-yourself options.  Several online
  brochure making sites like My Brochure
  Maker offer free templates for building your
  brochures.  You can also use Microsoft Word to
  create a brochure by breaking a page into three
  columns and treating each column as one of the
  panels on the brochure.  This can get a bit
  tricky though, and you need to take time
  to carefully plan out how exactly you will fold
  the brochure when it is finished. If you choose
  one of these home-made options, you can simply
  print out a copy on your computer then take it to
  a copy store and make photocopies.

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• Conclusion
• Brochure making is really an art (as any graphic
  designer can tell you!), so try out several
  different styles of brochure and see which one
  gets you the biggest response.  It may take a
  little trial and error, but its worth it to
  develop a decent brochure.  After all, a really
  good brochure is like a salesman in paper
  formjust a whole lot more compact and
  recyclable.  And best of all, your brochure will
  never charge you a commission!
• Our Services-
• Vitamin Manufacturer
• Contract vitamin manufacturer
• Protein Powder Manufacturers

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• About Author- 
• Vitamix Laboratories is a globally recognized
  contract manufacturer and private labeler of
  vitamin supplements dietary supplements, sport
  nutrition products, Protein Powder and
  nutraceuticals based in Commack, New York.