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MKT 448 Expect Success / newtonhelp.com

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For more course tutorials visit www.newtonhelp.com MKT 448 Week 1 Defining Process and Value of Digital Analytics Write a 1,050- to 1,400-word paper in which you define the process used to create marketing and business value using digital analytics. – PowerPoint PPT presentation

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Title: MKT 448 Expect Success / newtonhelp.com


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MKT 448 Expect Success / newtonhelp.com
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MKT 448 Expect Success / newtonhelp.com
  • MKT 448 Week 1 Defining Process and Value of
    Digital Analytics
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  •  
  • MKT 448 Week 1 Defining Process and Value of
    Digital Analytics
  • Write a 1,050- to 1,400-word paper in which you
    define the process used to create marketing and
    business value using digital analytics.
  • Summarize the data analytics process with regard
    to the Analytics Value Chain and the digital
    analytics Ps.
  • Define optimizing, predicting, and
    automating from a digital analytics perspective.

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MKT 448 Expect Success / newtonhelp.com
  • MKT 448 Week 2 Building a Marketing Case for Data
    Analytics
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • MKT 448 Week 2 Building a Marketing Case for Data
    Analytics
  • You are the new CMO in charge of migrating an
    organization of your choosing toward a
    data-driven culture.

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MKT 448 Expect Success / newtonhelp.com
  • MKT 448 Week 3 Dashboards for Monitoring
    Conversions
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • MKT 448 Week 3 Dashboards for Monitoring
    Conversions
  • Resource Building a Digital Analytics
    Organization, Ch. 7
  • Write a 700- to 1,050-word paper in which you
    analyze the use of dashboards to monitor
    conversion rates.

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MKT 448 Expect Success / newtonhelp.com
  • MKT 448 Week 3 Data Types and Methodologies (5
    Pages)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • MKT 448 Week 3 Data Types and Methodologies (5
    Pages)

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MKT 448 Expect Success / newtonhelp.com
  • MKT 448 Week 4 Meaningful Qualitative Digital
    Intelligence for Key Performance Indicators
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • MKT 448 Week 4 Meaningful Qualitative Digital
    Intelligence for Key Performance Indicators
  • Write a 700- to 1,050-word paper in which you
    describe methods used to collect and integrate
    quantitative and qualitative data that are used
    to evaluate customer experience relative to
    market growth.
  • Define a market growth issue for the organization
    selected by your team in Week 3.

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MKT 448 Expect Success / newtonhelp.com
  • MKT 448 Week 5 Digital Analytics and Predictive
    Analyses
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • MKT 448 Week 5 Digital Analytics and Predictive
    Analyses
  • Write a 700- to 1,050-word paper in which you
    evaluate how digital analytics data can be used
    together with predictive analyses to plan
    customer response and acquisition through the
    customer life cycle.
  • Summarize your findings and conclusions from your
    teams Week 4 paper, describing how data and
    analytics addresses the market growth issue and
    research question.

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MKT 448 Expect Success / newtonhelp.com
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