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For more classes visit www.snaptutorial.com This Tutorial contains 2 Set of Papers for almost all Assignments (Check Details Below/Marked Blue) – PowerPoint PPT presentation

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Title: bus620 Inspiring Innovation--snaptutorial.com


1
 bus620 Inspiring Innovation--snaptutorial.com
2
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com
This Tutorial contains 2 Set of Papers for
almost all Assignments (Check Details
Below/Marked Blue)
3
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com
This Tutorial contains 2 Different Papers
AmazonFresh. Read the article AmazonFresh is
Jeff Bezos Last Mile Quest for Total Retai
4
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com
What is Marketing? Marketing has often been
defined in terms of satisfying customers needs
and wants. Critics, however, maintain that
marketing goes beyond that and creates needs and
wants that did not exist bef
5
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com
Marketing Strategies. Complete the Think About
It activity in Section 1.2 of the text Select a
consumer product of personal interestone that
you have purchased within the past
6
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com
Buyer Behavior. The typical buying process
consists of the following sequence of events
problem recognition, information search,
evaluation of alternatives, purchase decision,
and post purchase behavior. What specifically do
you do as a consumer in each of these stages in a
high i
7
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com Custom
er Needs. Visit GE Healthcare (www.gehealthcare.co
m/). In context to the major points of chapter 5,
define how GE is addressing the needs of their
hospital customers by the design of this Web
site? Where and what is GE doing right, what is
GE doing wrong, and where can GE improve using
marketing research? In context of cha
8
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com
This Tutorial contains 2 Different Papers
Industry Forecasting. Identify an industry of
choice (Auto Industry, Healthcare, PC or
Telecommunications). Using the PESTEL analysis
from the readings, discuss and analyze the
factors that may impact t
9
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com
This Tutorial contains 2 Different Papers What
You Dont Know About Apple. Read this weeks
required article What You Dont Know About
Apple.In a three- to four-
10
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com
Branding Nordstrom. After reading the article
Conservative Nordstrom to sell trendy Topshop
fashions, respond to the following
11
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com
Marketing Segmentation. What are the different
levels of market segmentation? Synthesize the
segmentation strategies that manufacturers of
personal computers should implement to attract
both the Gen Y and bab
12
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com We
have a new Assignment which could be found on
this link The Case of the New Apple, Inc.
Read the article Burrows, P., Satariano
13
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com
This Tutorial contains 2 Different Papers
Pricing. Read this weeks required article How
Companies Can Get Smart About Raising Prices. In
a three- to four-page paper (not including the
title and
14
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com
Mohammed, R. (2012). J.C. Penneys risky new
pricing strategy. Harvard Business Review. Is
your own buying behavior influenced by coupons
and sales? Why do you think J.C. Penneys pricing
strategy has not been successful as compared to
other lo
15
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com
Product Development Process. Do an internet
search of the new product development process of
any product of your choice, and analyze the
process for developing the product. Review the
reasons why new products fail and make two
specific recommendations to improv
16
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com
This Tutorial contains 2 Different Papers
Marketing Challenges in a New Economy. Read the
article Airbnb and the Unstoppable Rise of the
Share Economy. A recent trend in the consumer
ma
17
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com
Marketing Channels. Analyze the challenges that
organizations face in the effective transition
between selling products using the traditional
brick and mortar marketing channel and selling
products online. Synthesize the strategies that
organizations like Zara and Wal-Mart- two com
18
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com
Going Global. Identify the strategies for
entering into the global market. Assess the
strengths and limitations of each. Give an
example of a company that has made a success of
doing business in the global economy. Wh
19
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com We
have a new Assignment which could be found on
this link Marketing in a Global Economy.
Review the following article Faris, S. (206.99).
Grounds zero A Starbucks-free Italy. Bloomberg
Businessweek. Retrieved from Proquest. According
to the article, Italy poses a reputational risk
for Starbucks. In a 2-
20
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com
Coleman-Lochner, L. (2012). PG plays
kindergarten catch-up with Unilever in Vietnam.
Bloomberg. Retrieved from http//www.bloomberg.com
/news/
21
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com
Creating a Plan. Provide a brief overview of the
product for which you are going to write your
Marketing Plan. Why did you choose it? Which
elements of the plan are
22
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com
This Tutorial contains 3 Different Papers
Develop a marketing plan for the successful
development, commercialization and introduction
of any product of your choice in the market
place. You are required to
23
 bus620 Inspiring Innovation--snaptutorial.com
For more classes visit www.snaptutorial.com We
have a new Assignment which could be found on
this link Marketing in a Global Economy.
Review the following article Faris, S. (206.99).
Grounds zero A Starbucks-free Italy. Bloomberg
Businessweek. Retrieved from Proquest. According
to the article, Italy poses a reputational risk
for Starbucks. In a 2-
24
 bus620 Inspiring Innovation--snaptutorial.com
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