Geofencing Advertising Services is Considered Top-of-the-Funnel Advertising

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Geofencing Advertising Services is Considered
Top-of-the-Funnel Advertising
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• Geofencing advertising services is a term that's
  been coming up a lot lately it's the coolest new
  trend in the technology industry, and everyone
  wants to give it a try. Unfortunately, it's not a
  onesizefitsall solution, and a lot of
  businesses are wasting time and resources
  implementing an extensive (and expensive)
  geofence to avoid missing out on what's being
  touted as the latest and greatest technology.
• Geofencing advertising services has been used
  successfully and effectively by many different
  organizationsspecifically those that work with
  sensitive information or highsecurity
  operations. For example A geofence can disable a
  device that contains classified info as soon as
  the device crosses a set perimeter, law
  enforcement can use geofencing in conjunction
  with ankle bracelets for people on house arrest,
  and administrators can be notified when an
  unauthorized person enters a high security area
  using a predefined geofenced boundary.

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• In notsohighsecurity situations, geofencing
  can be used to alert shoppers to a great deal
  nearby, restaurants can use it to advertise
  today's special, and ridesharing services can
  use it to alert potential passengers when there's
  an available driver in the area. Think Minority
  Report. While geofencing isn't quite this high
  tech (yet), it's a great example of how
  geofencing can interact with your mobile device.
• Geofencing advertising services can be only be
  used to serve display/banner ads. Facebook and
  Google do not provide geo-fencing capabilities,
  so you are limited in regards to platforms.
  Geo-fencing also does not allow demographic
  targeting to be incorporated, so if you are
  focused on serving ads to a particular age demo,
  you will be unable to do so with geofencing.
  Geo-fencing is typically used for impulse
  purchasing.

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• Geofencing advertising agency requires the app to
  constantly check location, it uses a large (and
  we mean large) amount of data (not to be confused
  with basic GPS). The GPS function of the mobile
  device uses satellites to triangulate the user's
  location (not a data suck in and of itself), but
  the app's location services then uses that
  information to drop a pin on a map, which uses
  dataand more maps need to be downloaded as the
  user moves from place to place, which, you
  guessed it, uses datanot to mention battery
  life. In fact, "almost all consumer level devices
  (like smartphones) are unable to withstand the
  constant GPS connection due to limited battery
  life." High data bills, limited phone space, and
  drained batteries will likely result in unhappy
  shopperswhich means lost customer loyalty and
  lost profits for your business. Does this mean
  GPS tracking is doomed as well? Not quite. (Keep
  reading!)

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• First, lets take a quick look at what geofencing
  is. Geofencing is a location-based digital
  marketing tool that lets marketers send messages
  to smartphone geofence users in a defined
  geographic area. For example, shoppers that
  arrive at a mall can be targeted with ads by
  stores located in that mall simply because of
  their geographic location. Digital marketers can
  take the gps capabilities to feed ads to people
  who are geographically ready to make sales
  decisions.
• Some marketers get excited at the prospect of
  narrowing their audience by location and forget
  that there are other demographics and factors to
  consider. Digital marketers can put some great
  strategy to geofencing smartphones to make their
  online ads even more effective.

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Contact us

• Copley Advertising
• Located Brookline Massachusetts United States
• Phone no. 1 617-651-2249
• Website www.copleyadvertising.com