Top 8 Reasons Causing Drop in Website Traffic

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Top 8 Reasons Causing Drop in Website Traffic

• By DSIM

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1) HTTP To HTTPS Migration

•  when your site is moving from HTTP to HTTPS, you
  need to add 301 redirects.
• If not done the same way, this might case drop in
  your traffic.

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2) Sudden Removal of Page Analytics

• The accidental removal of page analytics is
  another reason for traffic dropping.
• It might happen that analytics have been
  accidentally removed
• For example, Accelerated Mobile Pages get
  implemented and organic search visits plummet,
  but its because AMP has its own analytics script
  implementation that wasnt done.

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3) NoIndex Directives

• Developers used to block search engines from
  crawling the site by using a no index
  directives in the websites robots.txt file.
• Many times developers forget this small detail
  when websites get new changes, causing traffic to
  tank down.
• Go and fix your issues immediately.

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4) Quality Content Missing on Website

• Content has always been attributed as King in
  digital media and it efficiently drives the
  website traffic.
• There would be different segments for content
  creation like heading, subheadings, images, and
  videos.
• use tools like CoSchedule headline analyzer and
  other tools that help you in image and video
  creation.

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5) Penalties Made by Search Engine

• There are chances that the client asks for help
  after finding their site went from visible to
  invisible.
• Such drastic changes are associated with a
  penalty.
• Search Engine, like Google, has set strict
  criteria for page ranking related to a penalty
  and anyone cheating the system gets penalized.
• Issues would be keyword stuffing, bad links,
  keyword stuffing, and others.

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6) Technical Site Issues

• The strategy comprises checking the technical
  side before trying to know why traffic has
  lowered.
• If you are ensured your site has no server
  errors, 404s, no CSS or code errors or no
  indexing error like in robots.txt, you can go
  from there.

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7) Not Offering True Information to Your Customer

• You may not consider it as a heavy problem, but
  this really causes pain to the site.
• The people look for more transparency and
  consider the ethical side of a business.
• They want business to come with true and honest
  information that is useful for them.
• If youre escorting the same way, your business
  will succeed.

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8) Website Redesign

• Often you would see website design changes on a
  clients website causes a decrease in traffic.
• The reason could be the interlinking or the new
  site structure wasnt exactly implemented on the
  new website.
• Some  images and videos make your website slower
  and those are not accepted by the search engines.
• What you can do it to resolve is continuous
  auditing of the website to effectively understand
  the traffic.

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About DSIM

• Delhi School of Internet Marketing is Indias
  Premier Digital Marketing Training Institute
  delivering training to professionals,
  entrepreneurs and job-seekers, The institute
  offers Masters in Digital Marketing, making
  individuals learn how to do marketing online. It
  offers Digital Marketing course in Bangalore,
  Pune, Hyderabad , Delhi all over India. It
  offers the best Digital Marketing course in
  Bangalore and in other parts of India.
• DSIM blog has been brought under the same. Its
  an effort to give readers the most up-to-date,
  reliable information, so that they can step up
  their marketing strategies.