Case study rtr golden rule

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Golden Rule ContestBlowTheWhistle

• 30th and 31st October

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Overview

• Golden Rule Contest conducted on twitter.
• The contest was based on the Golden Rule of the
  Road
• The participants needed to tweet to
  _at_respecttheroad stating their Golden Rule for
  the road using BlowTheWhistle.
• Contest was conducted between 10AM and 6PM on the
  30th and 31st of October 2013.

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Tweet Stats
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Tweet Stats
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Trending All Over The Country
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Treading all over the Country!
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Media Reports
Indiatelevision.com Link- http//www.indiantelevi
sion.com/mam/headlines/y2k13/nov/novmam04.php
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Media Reports
Afaqs.com Link- http//www.afaqs.com/media/media_
newslets/index.html?id56932_BlowTheWhistlefor
roadsafety
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RTR Salutes Sachin ContestRTRSalutesSachin

• 14th November 2013

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Overview

• RTR Salutes Sachin Contest used both Twitter and
  Facebook as its platform of engagement.
• The contest consisted of 12 questions that were
  asked about Sachin Tendulkar.
• Each question was asked with a gap of 10 min.
• The participants needed to respond to
  _at_respecttheroad with the correct answers to the
  questions
• The fastest correct reply to all the questions
  was declared the winner.

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Tweet Stats
2.69 Million Impressions
Reach 1,35,769
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Influencer Index Table
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Trending all over the Country!
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Facebook- Pre Contest Posts
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The Questions
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Facebook Stats

• 1,56,810 Impressions.
• 10,643- Reach.
• 568 Engagement.
• 251 - People talking about it.

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I Wish ContestIwish BlowTheWhistle

• 15th 16th November, 2013

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Overview

• The I Wish was Contest used twitter as its
  platform of engagement.
• The contest required participants to tell us
  their wish for road safety
• Each tweet had to sent using IWish and
  BlowTheWhistle
• The most creative reply would win the contest.

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Tweet StatsIWish
2.11 Million Impressions
Reach 1.36 Million
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Influencer Index TableIWish
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Tweet StatsBlowTheWhistle
7,24,186 Impressions
Reach 98,034
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Influencer Index TableBlowTheWhistle
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Trending all over India!IWish
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Trending all over India!!BlowTheWhistle
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Thank You