Geofencing Smart Phones : Android

1
Geofencing Smart phones Android
2
(No Transcript)
3

• Location aware resources allow your application
  to interact with the physical world and they are
  ideal for increasing user engagement. Although
  many mobile apps use them, the topic of this
  tutorial is a feature that is often overlooked,
  smartphone geofence.
• A geofence is a virtual perimeter set on a real
  geographic area. Combining a user position with a
  geofence perimeter, it is possible to know if the
  user is inside or outside the geofence or even if
  he is exiting or entering the area.
• Imagine a university app that can tell you which
  colleagues and professors are currently on
  campus. Or an app for a mall that rewards regular
  customers. There are many other interesting
  possibilities that you can explore.

4
(No Transcript)
5

• How to use geofences on Android by creating an
  application that shows the user a notification
  when they enter or exit smartphone geofence.
• It helps if you have previous knowledge of Google
  Play Services, the Google Maps Android API, or
  Intent Service. If you don't, then you can still
  follow along, but you may want to do some
  research about these topics after reading this
  tutorial.
• Smartphone geofence Geofence on Android
• On Android, there are several ways to work with
  geofence. You could even create your own
  implementation to work with geofencing
  smartphones, but it is easier to use Google's
  Geofencing Api.

6

• This APIs is part of Google's Location APIs. It
  includes Geofence, Geofencing Request,
  GeofenceApi, GeofencingEvent, and Geofence Status
  Codes. In this tutorial, we use these classes to
  create and work with geofencing smartphones.
• There has been increasing buzz amongst marketers
  about geo targeting as of late. At least a few
  times a week, a marketer will talk about what
  theyre doing in geofencing, or an approach they
  have using geofencing, but often it is misaligned
  with the realities of geofencing. Smart data
  with smart strategy can help make geofencing a
  successful tool for many businesses.

7

• First, lets take a quick look at what geofencing
  is. Geofencing is a location-based digital
  marketing tool that lets marketers send messages
  to smartphone geofence users in a defined
  geographic area. For example, shoppers that
  arrive at a mall can be targeted with ads by
  stores located in that mall simply because of
  their geographic location. Digital marketers can
  take the gps capabilities to feed ads to people
  who are geographically ready to make sales
  decisions.
• Some marketers get excited at the prospect of
  narrowing their audience by location and forget
  that there are other demographics and factors to
  consider. Digital marketers can put some great
  strategy to geofencing smartphones to make their
  online ads even more effective.

8
Contact us

• Copley Advertising
• Located Brookline Massachusetts United States
• Phone no. 1 617-651-2249
• Website www.copleyadvertising.com