Mobile Geofencing: A New Trend in Customer Relationship Management

1

• Mobile Geofencing A New Trend in Customer
  Relationship Management

2
(No Transcript)
3

• As the world is growing at a fast rate, use of
  mobile phones is increasing at a rapid pace, most
  of the people you see around have a mobile phone.
  The business companies are shifting advertising
  campaigns from On-Air and Print advertisement to
  mobile advertisement and this increased adoption
  of mobile phones makes mobile geofencing a
  typical advertisement tactic.
• Mobile Geofencing is a new marketing method that
  puts the location to work Geofence is an area
  which is predefined, and it includes policies,
  restrictions, alerts and triggers or actions that
  take place when a customer enters or exits that
  geofence.

4
(No Transcript)
5

• Companies nowadays are targeting mobile phones as
  a medium for advertisement, and they are
  successful at great extent as with Mobile
  Geofencing you can deliver the ad to particular
  people who are interested in buying the product
  or is present near your business. The best thing
  is that you can have an unlimited number of
  geofences at any desired location. Ever wondered
  why many applications in your mobile phone are
  running free. They do not take a single penny
  from you, but this does not mean they are doing a
  social service. Most of the apps make money by
  mobile geofencing advertising, when you permit an
  app to read your location they know precisely
  where you are and then they show you area
  specific advertisements.

6
(No Transcript)
7

• Setting Parameters and Tagging The best thing
  about mobile geofencing is that you can be as
  precise as possible while tagging mobile phones.
  You can Tag Maximum devices if you choose your
  advertising company wisely.
• Develop Mobile Ads for Targeted Audience You can
  tag all the mobile phones present inside
  geofence, or you can apply specific filters to be
  target specific about consumer selection. You can
  even know which of the tagged devices are
  repeatedly visiting your location or visiting
  your competitors place and you can run Ads
  accordingly.

8
(No Transcript)
9

• Make use of A/B Testing You can test what type
  of offer is liked by people and what kind of
  content drives interest of people towards your
  business. In this way, you can develop a targeted
  audience of a particular location.
• Analyzing and Delivering Relevant Content With
  the help of analytics, you can optimize your
  campaign and learn more about customers as
  Location gives you an additional lens to see the
  behavior of customers. Analytics also helps you
  in delivering relevant content so that people are
  not ignoring alerts.

10
(No Transcript)
11

• Geofencing is not only accurate but a
  cost-effective tool also, as you are not spending
  much on people who do not account to your
  business. To execute mobile geofencing
  advertising, you should seek professional help to
  implement your plans correctly, and if done
  correctly you can create a perception in a
  customers mind that your company really knows
  him/her! So without wasting much time, connect
  with us to get the most out of your business
  advertisements.

12
Contactus

• Copley Advertising Geofencing mobile advertising
• Located Brookline Massachusetts United States
• Phone no. 1 617-651-2249
• Website www.copleyadvertising.com