Content Writing – Everything you need to know

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Content Writing Everything you need to know

• WebTrafficIndia.IN is widely referred resource
  portal offering tips, tricks and information
  related to Search Engine Optimization, Content
  Writing, Social Media Optimization and other
  useful internet marketing related things

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What is Content?

• As per definition, Content Writing means creating
  the writing which appears on websites that are
  designed to sell or promote a specific product.
• I define content as information which users seek
  while querying on search engines such as google,
  yahoo, bing, etc.
• Through content, you are actually defining your
  products, services or skills, so as to make
  engagements.

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7 Cs of Content

• Creating a great content which engages readers is
  like developing great websites. A compelling
  content can help in connecting to the readers
  directly. And definitely, content is there for
  establishing a communication. There are 7 Cs
  which help in creating engaging content which
  compels readers to make call to actions.

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Compelling

• If we talk specifically of digital content,
  drafted to be published over internet, our main
  motive is to make engagements. Most of the web
  users typically scan the page and only read if
  they come across few words which are obviously
  relevant to them. In case, they come from search,
  they look for the words which they typed into
  their queries to determine relevance. In order to
  make your content compelling, you need to
  highlight those words so that web users easily
  notice these words.

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Clear

• Be clear about your objective while writing
  content. You should be aware about the purpose of
  communicating with the person. Simply, beat about
  the bush and try to minimize the number of ideas
  in each sentence. You should use the language
  which readers can easily understand. Make sure
  that people shouldn't have to "read between the
  lines" and make assumptions on their own to
  understand what you're trying to say.

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Complete

• Not only the massage should be clear but it needs
  to be complete also. The content should be based
  on facts and a complex message needs additional
  information and/ or explanation. A clear and
  complete subject line will result in better
  communication.

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Correct

• Correctness means creating a message that doesnt
  have any errors. While drafting content, you
  should double check grammar, punctuation,
  spelling, precision and sticking to the facts.
  The main object of publishing content is to
  connect with someone, to inspire, educate or
  entertain. The grammatically correct written
  content surely makes positive impact on the mind
  of the reader.

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Courtesy

• Be kind and treat your readers with respect.
  While writing dont be rude, pretentious or have
  a holier-than-thou attitude. You should use terms
  that show respect for the receiver contribute
  towards effective communication.

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Concrete

• A thorough research based data is always
  appreciated. Try to support your content with
  factual material such as research data and
  figures. There is nothing like imagination if you
  writing content for business correspondence. If
  your content is supported by facts and figures,
  your audience has a clear picture of what you're
  telling them.

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Conversational

• There is no denying the fact that communication
  is two way. Dont try to write for search engine
  bots only as youre dealing with humans. Dont
  try keyword stuffing and like you are conversing
  with your audience.

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Thanks!