On page SEO | How to do on page SEO

1
ON PAGE SEO- There are some guidelines by Yoast
SEO plugin which we have to follow to do the
great On page SEO. Without these guidelines or we
can say points we cant do the On page SEO well.
So we can say that all the guideline is important
to do SEO well.

• What is On page SEO?
• On page SEO is the optimization of each and every
  post of a web page or a blog by Yoast SEO
  guidelines. In other words, On-page SEO is the
  process which
• includes the tricks that how to write a post for
  a Web page or a blog.
• On page SEO is the most important factor to get
  the higher ranking in the SERPs. It also helps
  us to increase the quality of visitors from a web
  page, and also helps in a successful SEO
  campaign.
• Here are some guidelines which we all have to
  follow to do the On page SEO
• 1. Target keyword
• First of all, you have to decide what is your
  target keyword, which you want to rank. A
  targeted keyword is a keyword which makes people
  help to find your site via. search engines. Make
  sure use always a long tail keyword for your
  post. Use a focus keyword on your website for
  one time only.
• In other words, you have to know how the peoples
  are looking for the products, brands, services,
  and information that you offer. In order to make
  it easy for them to find you- You have
  investigated what lines are they typing in the
  search engines, then decide the most uses
  keyword.
• Here are some tools of keyword research by which
  we can know that which keyword is used more in
  monthly, competition level, and CPC.
• Keyword Research Strategy with Keyword Planner-
  By Google

2

• Keyword Everywhere- You can download the
  Extension of Keyword Everywhere in your web
  browser, and then you can see, when you type in
  Search Engine box like I am searching for
  Digital Marketing- as shown in below image, They
  showed the estimated monthly volume of every
  keyword and more.

In below the search engine box, you can see the
monthly volume of a particular keyword, CPC and
the competition level. On the right side of a
page, you can see that it shows the keywords
related to our targeted keyword.

• LSI Keyword generator tool- It shows the semantic
  keywords and long tail keywords related to our
  targeted keyword. Once you decide the targeted
  keyword, you should

3

• create a list of the related keyword with this
  tool, then finally decide the what is your final
  keyword.
• You can also find your related keywords on
  Google.
• Content is the king-
• Everyone should know that Content is the king. To
  rank a blog or to do great On page SEO you have
  to write a solid or genuine content in your
  website. I hope, if you want to become a blogger
  then you must be a good content writer because to
  write a blog well and quality content is the
  must.
• A good content writer is a writer who doesnt
  copy the content of others and writes in your
  own language in any topics. Search engines know
  one thing only that content should be newly
  developed by a writer to write a blog. You should
  always use an Evergreen content, dont write a
  copy content because quality content helps you to
  rank higher in Search results.
• You can check that content written by you is
  copied content or original content by this tool
  Small SEO Tools.
• Post length-
• Post length highly matters for ranking in Search
  engine result pages (SERPs). You have to write a
  lengthy post for getting higher rankings in
  SERPs. The length of the post can be 1000 words
  or maybe more. You can write less than 1000 words
  in your post but there is fewer chance to get
  rankings.
• We have some articles containing approx 2000
  words, believe me, that articles help us to
  improve the rankings of our website and increase
  the quality visitors to our website. So finally,
  you have to write a minimum 1000 words post for
  getting the higher chance of ranking.
• Headings and Content Formatting-

4
There is an option in your WordPress post header
to insert or edit links. You have to use the
external links and the internal links for your
post. Internal links are that links which send
you to another page of your website and External
links are that links which pass you to another
page of other websites. For external links, you
can use the no-follow or follow links. Note-
Use always open link in a new tab option. How to
do this function- Click on Insert/edit link,
then click on Settings i.e., Link option,
and then click on the Open link in a new tab and
then click on Add link.
5

• 6. Target Keyword usages-
• You have to use the focus keyword in your first
  paragraph of the post and the first paragraph
  should not be lengthy. A short paragraph is easy
  to read by viewers.
• Use your keyword in the whole post minimum 0.5
  and the maximum limit is 2.5 to do the On page
  SEO good.
• 7. Image Optimization-
• Use images with a minimum size of property i.e.,
  use images which is less in KB. You can use a
  tool to decrease the property of an image i.e.,
  Tinypng
• Make sure you use always an original name of an
  image i.e. If you upload an image describe the
  SEO. Then original name should be SEO or maybe
  Search Engine Optimization, not the img-002.
• When you upload an image in the media files of
  the WordPress, then you have to paste the
  original name of the image as shown in below
  image. use the same name in your title of the
  image and the Alt Text of the image.

6
8. SEO

• Title-
• SEO Title is one of the most important part of
  the blog post or a website. It describes the
  what is all about in a blog, SEO title is more
  attractive and contains a unique line about the
  blog or website, then there is more chance to get
  click on that link, which helps you to increase
  the CTC (Click Through Rate). Writing good SEO
  titles is very essential for doing the good On
  page SEO.
• SEO title can be edit in- Just below the content
  box, you see the Yoast SEO option in which SEO
  title, URL and the Meta description are showing.
  Just click ongt Edit snippetgt you see the SEO
  title box for editing and then start editing.
  Make sure you use your target Keyword in
  starting in the box, which helps you to get in
  higher rankings.
• SEO titles look like when you submit your website
  on Google Webmaster Tool and when Google shows
  you a result. The below-mentioned red highlighted
  text is your SEO title.

7

• SEO titles also help you to describe the website
  in top of the web browser tab like this-

• 9. Slug-
• Slug is the part of the URL which defines a
  particular page of a website or a blog. It helps
  in an easy to read form.
• How to edit the Slug of a page- when you edited
  the SEO title, just down of that box, a slug box
  will be shown to you and make you use the target
  keyword into your Slug of the post.
• Option to edit the Slug of the page.

• You can edit your Slug from here also.

• Final URL i.e., Slug will be shown to you like
  this

8

• 10. Meta Description-
• Meta Description is an information which shows
  the short information about the web page or a
  blog that what is a blog or a website is all
  about. It comes after the slug of the page. We
  have to design the meta description in such a way
  that viewers click more on that link. More click
  on the link will increase the Click Through Rate
  (CTR) and increase the visitors to a blog. Make
  sure You use here also your target keyword in
  starting. Meta description can be up to 155
  characters long or maybe sometimes more.
• How to edit the Meta description for the website-

• The final meta description will be shown to you
  when you search in your web browser-

10. Tags-
9
Tags help us to structure our content. It also
helps us in detail targeting when we run ads on
Google AdWords. These are used to describes your
post in more detail. Make sure you always
lowercase characters in your tags. You can edit
your tags on the right side of the WordPress
when you edit a post.

• Accelerated Mobile Pages (AMP)-
• Accelerated Mobile Pages (AMP) is a plugin used
  to increase the compatibility of a website for
  mobile users. It changes the whole structure of a
  website when you use in your mobiles browser.
  AMP plugin makes your website faster for mobile
  users. All you know that in now more of the
  traffic comes from the mobiles. In a survey, more
  than 60 of the traffic comes from the mobiles
  browser. So it is necessary to Install and
  activate the Accelerated Mobile Pages (AMP) on
  your website. Website speed is more important
  for the owner of the website. If the website
  speed is low then the viewers immediately go
  back to your website and hence it will increase
  the Bounce Rate of the Website. Bounce Rate will
  decrease the ranking of the
• website. Download the Accelerated Mobile Pages
  (AMP) plugin for WordPress.
• Websites Speed-
• Websites speed highly matter in website
  optimization. We have to optimization our
  website in such a way that users like your
  website and stay connected with your website.
  For mobile optimization, you have to install a
  plugin AMP as we above discussed. For desktop
  optimization, there are some points like
• Use always a less size of images and media files.
  Covert your high size of an image into less size
  with Tinypng.
• Delete unnecessary plugins from the website.
• Delete unrequired pages, images, post or
  categories.

10

• Note- How to check your website speed i.e., page
  loading time, page size,
• performance grade, faster than and many more
• Pingdom Website Speed Test
• GTmetrix Website Speed and Performance
  Optimization
• Page Speed Insights by Google developers
• 13. HTTPS-
• Your website must be in the secure version i.e.,
  HTTP to HTTPS. Those websites who have HTTPS
  certificate of secure get higher chances of
  ranking. Search engines give more priority to
  those websites who have an HTTPS version
  websites.
• See-
• What is SEO?