basics of seo services (1) - PowerPoint PPT Presentation

About This Presentation
Title:

basics of seo services (1)

Description:

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. – PowerPoint PPT presentation

Number of Views:2
Slides: 16
Provided by: priyanka23
Tags:

less

Transcript and Presenter's Notes

Title: basics of seo services (1)


1
  1. Introduction to SEO (Search Engine Optimization)
  2. How search engines work (crawlers, indexes data
    centers etc)

2
What is SEO
  • Search engine optimization is a process
  • which helps you OPTIMIZE your website
  • for better performance on search engines.
  • It helps your website stand out as a
  • favorite for higher rankings, by appearing
  • as a user friendly and more relevant choice to
    search engines and to visitors.

3
Wikipedias Definition
  • Search engine optimization (SEO) is
  • the process of improving the
  • visibility of a website or a web page
  • in search engines via the "natural"
  • or un-paid ("organic" or
  • "algorithmic") search results.

4
Our Aim
5
Traffic Estimates for page 1 ranking
6
(No Transcript)
7
SEO Techniques Overview
  • SEO considers how search engines work
  • and what people search for.
  • Optimizing a website may involve editing
  • its content and HTML and associated
  • coding to both increase its relevance to
  • specific keywords and to remove barriers
  • to the indexing activities of search
  • engines.

8
https//www.youtube.com/watch?vBNHR6IQJGZs
9
How search engines work (crawlers, indexes data
centers etc)
10
Robots.txt
11
Indexing
  • Search engine indexing collects,
  • and stores data to facilitate
  • fast and accurate information
  • retrieval.
  • When you query Google/Other SEs
  • then you are actually querying their
  • index itself.

12
(No Transcript)
13
(No Transcript)
14
Which SEs feed other SEs
15
Suggested Readings
  • http//en.wikipedia.org/wiki/Search_engine_optimiz
    ation
  • http//www.effectwebagency.com/marketers-annex-
  • blog/seo/google-serp-click-thru-rates//
  • http//www.wayfaring.com/maps/show/48030
Write a Comment
User Comments (0)
About PowerShow.com